That’s the downside of the Internet.

It’s almost anonymous.

Unless you’re skilled in researching people online, it’s almost impossible to be sure that the person you’re dealing with is using their real name, photo, or other personal data.

We all take that on trust because there is no other way to operate.

Because of that inherent trust, you and I will get ripped off by the tiny percentage of dishonest people online.

The effort and cost to prevent that is more than it is likely to save you.

Plus, the karma you generate by trusting everybody usually pays off with better conversions anyway.

Ignore the crooks. 

Look after the real people, and your business will grow.

There is one simple way to drastically reduce the possibility of being ripped off though.

That way is to be yourself.

Let your personality shine through.

Talk about how you did something or how you do things.

Talk about what you did, what went wrong and how you fixed it.

Because you are unique, it becomes extremely difficult to steal your content because most of it would have to be rewritten.

Simples.

Regards,
Brent.

P.S.  I still have one coaching spot available at the moment.

It probably won’t last long, so fast action-takers will get it.

As I said in the last email, coaching is via email only.

I was asked why and the main reason is due to time zones.

I’m 9 1/2 hours ahead of GMT.

When you’re at your most active, I’m asleep, and I don’t plan to change that.

Email works best. Plus, you get a written record of all discussions for future reference.

Reply to this email with any questions, and I’ll take it from there.