People don’t like to think for themselves. People don’t like to search for information themselves, or perhaps their search skills are extremely poor. No matter what the cause, people like to be able to buy something that explains what they want to know. It doesn’t matter that most of them won’t put any of what they learn into action. The fact that they could is good enough for most of them. They had an itch to know something, your product scratched that itch, and they are happy. Just because the information they seek is freely available does not mean you can just grab it and use it as it exists. The best way to use it is to treat it like PLR and rework it from your point of view. That reworking makes it unique and much more saleable. Your thoughts and opinions are what they are buying, not the content. They probably have megabytes of the same information on their hard drives already, but the itch has come back, so they buy more. The itch only stops when you begin putting the information into action. Regards, P.S. I did some training a while back called CopyRiddles. The concept is that writing great bullet points into your sales pages can change your pages into cash-sucking machines. Written correctly, they create a dissonance in the reader, which can only be resolved by buying the product. The training isn’t always available but will be coming back on the market soon, and I wanted to give you the chance to take the same course. Have a look at the sales page here , and decide if you’re interested enough to get John’s daily emails. I find them well worth reading. |
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