Stories, stories, stories, everyone is talking about telling stories in your emails to improve your engagement with your readers.

Unfortunately, the stories I see in other people’s emails are crap.

Some are little more than a couple of lines about some random life event before they flip over to the sales pitch.

Most couldn’t tell a story to a 3-year-old and keep their attention.

But there are some masters out there who can spin a mundane event into a rollicking story which is highly entertaining.

Sorry, I’m not one of those people.

I can keep the grandies entertained for a while, so perhaps I have some skill.

Perhaps I’ll tell you the true story about when I saw two UFOs and got the sighting confirmed by another eyewitness.

Or maybe the story about the little white dog ghost we have living in our house.

I saw it again today.

Maybe in other emails.

Regards,
Brent.

P.S.  This isn’t a story. This is a fact.

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This training is close to genius, and I have begun applying the training to my account.

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