Let’s assume that you have a great title and bullets for your squeeze page. You get a 55% subscriber rate, but your promise is greater than your delivery. Your subscribers are underwhelmed. They’ll take one of three possible actions at this stage.
None of those steps helps you. Some of them will actively impede your progress. All because you couldn’t be arsed to make sure you delivered more value than you promised. We both know that value is in the eye of the beholder so even when you deliver great value, there will be some who don’t hold it in the same high esteem that you do. However, if what you’ve produced is not the best you can deliver an even greater percentage of your subscribers will think it’s sub-standard. I’ve also been guilty of this, so don’t think I’m picking on you. This is also a reminder for me. Something to think about for all of us. Regards, P.S. We are back on the road again by the time you get this email. We’ll be away for about ten days, and the first overnight stop may not have Internet access, so you might miss an email. Don’t panic, we’ll be fine. I’m planning to challenge myself while we’re travelling. I want to set up some of those TLBs that I mentioned a few emails ago. I’ll be using this method to build them. https://go.wm-tips.com/diamond. |
Where the marketing is easy.
