That sounds a bit like a Dr. Seuss story starter. In a room, with a sigh and a glare, I declare, “I do not like webinars anywhere! Not in a hall, not with a mocha tall, not in spring or fall. They chatter and shatter my patience thin, not even a snack can make me grin. Give me a book, a walk, anything at all, just not another webinar call. With every ‘Next slide, please,’ my interest flees. Oh, let’s find new ways to learn and tease!” Written by ChatGPT. It’s not. The reason I don’t like most webinars is because they spend the first 20 minutes fluffing around with who’s on the call, BSing with each other and other pointless chatter. Then, they’ll spend around 20 minutes going over the ‘meat’ of the webinar and finally spend an hour with their sales pitch. The sales pitch is often for a tool or program that is overpriced and usually ineffective after six months at the most. The biggest bugbear for me is that they’re held at 3:00 AM here, and they often claim there won’t be a replay. Well, they can get … I’m not playing that silly game. When there is a replay, I record it so I can get other stuff done. I cut out the starter fluff and the sales pitch and finally watch the ‘meaty’ bit. Sometimes, after all that, I don’t bother to save the core stuff because it’s useless. However, webinars sell, apparently. What to do about that? Make evergreen webinars that people can access at any time. Leave out the BS fluff at the start and limit the sales pitch to a short 3-4 minute pitch at the end. The concept is to make the core of the webinar useful. Something similar to a lead magnet that’s keyed to the pain points for the niche you’re targeting. Take one part of the pain and provide a solution that works. The sales pitch at the end is for either an affiliate product in the same niche or your product that provides more potential solutions. It could also be a course or a fixed-term membership. AI can create all the ideas you need to put something like this together in a matter of days. But here’s the thing that most people miss about webinars: you get a list of people who want to know more about the niche. People sign up for webinars without thinking about being added to a mailing list, and they expect to get emails that they will open. Hmmm… Sounds like a plan there. Regards, P.S. Learning how to ask ChatGPT or any AI tool is the key to your long-term success. There are many interesting videos on YouTube about prompt engineering, but from what I’ve seen, most of them are more interested in getting views and likes on their videos than teaching you anything useful. That’s not true of all of them, of course. Trevor, on the other hand, really, really wants you to succeed. So he puts as much information in his videos as possible, without the fluff, so you can understand not just the prompt but the intent behind it. Check him out here: https://go.wm-tips.com/diamond. |