No matter where you get your traffic, you need to start with a bridge page to the affiliate offer or your sales page.

Why?

Because most of your traffic, except from your email list, will be cold traffic.

They’ve shown interest by clicking your link, but that’s it.

Your job now is to turn that interest into a stronger interest.

The bridge page is not a sales page.

It’s not your job to make a sale, your job is to make a sale possible.

You may have experienced this.

You get a random telephone call from a call centre.

The person talks to you about getting solar panels on your home.

They first qualify you that you don’t already have them, and check to discover if you have an interest.

Then, they talk about the benefits of having solar panels.

How much money you could save, etc.

Once they’ve got your agreement to find out more, they hand you off to a salesperson who applies more pressure and perhaps makes the sale.

The first caller is the bridge page.

Their job is to warm you up to make the salesperson’s job easier.

How do you build one of these that’s effective?

• You match the headline.

• You take bullets from the sales page.

• You match the colour scheme to the sales page.

• You take one or two of the images from the sales page to use.

• You write a brief summary of the sales page, you could make this a video if you prefer.

• You add a call-to-action and provide a link.

That’s it.

Now, you could have a bit more in a PDF as a lead magnet to collect their email details before sending them to the sales page.

AI can help you build one of these very quickly.

Ask your favourite AI tool to summarise the sales page.

It can provide you with bullets if the sales page doesn’t have any.

It can also write emails for you around each bullet for your email sequence.

I recommend that you use AI to get things going fast, but I also suggest that you re-write or edit everything to make it less AI and more human.

That’s not hard to do.

All that’s required is to rewrite each paragraph in your own words or change some words or phrasing to the way you’d say it.

AI does the heavy lifting, and you provide the human touches.

Regards,
Brent.

P.S.  Building a useful bridge page for any product in any niche is just one of the things you’ll discover in this: https://go.wm-tips.com/diamond.

You’ll also discover how to get those emails written.