How to be lazy… smarter.We’re all lazy from time to time, this is about how to be smarter about it.If you keep doing what you’ve always done, you’ll keep getting the results you’ve always got. And, if you do what everybody else is doing, you’ll get the same results they get. When you research for a new blog post, article, video, etc., you probably do what all your competitors do and do a deep dive into the Google search results. This means that you will get the same information that they get, with some variations based on your previous searches and location. Your written content won’t vary from theirs enough to make your work stand out. To rank above them in the SERPs, you’ll need to have more and better backlinks. The better way to get a better ranking is to write better content. That doesn’t mean more words, it means content they don’t have. And that means better research. Better research means start with Google but don’t deep dive. Better research means looking at other sites. This email was triggered by yesterday’s email about Squidoo because today I went looking for Squidoo type sites and found this article on one of them. https://wizzley.com/google-alternative/. Try some of the sites mentioned and see what results you get. Combine the site with searches for the questions thrown up by , and I suspect you’ll have little trouble ranking well. Regards, P.S. I’m currently in self-isolation for a week due to our youngest son contracting Covid-19 and visiting before he knew he had been exposed. I’m currently negative, but I did catch a cold from our youngest granddaughter, so I’m not in brilliant shape. It does allow me to put in some additional work on the big project, but I’m not thinking quite as well, so there may be issues that I’ll have to fix later. It also means that I won’t be using any of those sites now, but if I were to do that, I would grab a handful of questions, paste them into Frase and then take each question as a subtitle and research those inside Frase and externally using those sites mentioned. Copy/paste from the articles, then rewrite them with Frase’s help. You’ll have an original and unique article done faster than you would think possible. |