An email today talked about how one of the major banks here in Australia is exploring the use of ChatGPT to take over their customer service division. Even if it cuts their Service Centre costs in half that’s a $300 million saving. But at what cost to their customer satisfaction rating and the flow-on cost to the rest of their business? I experienced this last night when I had an issue with an autoresponder. I called for help via their ChatBot and it was a singularly unhelpful proposition. It did eventually tell me that it had passed my complaint through to the humans, but I was not in a good place by then. There are several big companies who use some type of ChatBot with your initial contact via their help desk who are legendary with their lack of help. Mind you, Microsoft had a reputation for being less than helpful long before ChatBots were a thing. Anyway, the point here is that you can use AI tools to help or hinder your progress. It won’t matter if you love or loath AI, it is coming an a massive tsunami so you really need to get your head around how to use it to your best effect. The very best way to get your head around what it can and can’t do for you is to use it. You can’t teach a kid to ride a bicycle in a webinar. They have to get on the bike and start. You won’t learn much about AI by watching videos. You have to create a few prompts and see what the output is. Then you need to publish that output. Edit it first is always a good idea. See if it gets subscribers or sells. Try again with a different slant. Rinse and repeat. This will get you up and running fast: https://go.wm-tips.com/diamond. Regards, |