Today we drove to Melbourne. That’s an 8 – 9 hour drive depending on traffic, roadworks, weather, etc. It also depends on the GPS giving concise instructions. That seems to vary depending on the day or the time of day, I’ve never quite worked that out. Normally, when we drive into Melbourne, we have an almost direct drive into the area we’re aiming for. Today, though, the GPS decided we needed to take the scenic route, during rush hour. In rush hour I have to concentrate on the trucks that surround me causing slight claustrophobia, I don’t have time to look at the scenery. We looped around the suburb we were aiming for and got caught in slow-moving traffic. Next trip I’ll ignore both my wife and the GPS and turn off where I think we should be going. What could possibly go wrong? We have a GPS to correct any mistakes I might make. After all, the GPS does always get us where we’re going, just not always the most direct path. We’re here for the last grandchild’s first birthday. We are a little late, it was a couple of weeks ago, but I doubt he’ll care. In a cheesy segue, I was reminded of the similarities between a GPS and pretty much any IM method you might come across. Every method I have shared in these emails will work if you work them But, like the GPS, you might think there is a faster or more direct way to get where you’re going. That may well be true, but it pays to follow the method as laid out for the first few times to get a feel for how things work, and then branch out to try your way. Once you are comfortable with how to get to the destination it’s much easier to correct if you do go off track. Regards, P.S. In yesterday’s email I told you about the Insight Tool which helps you find what people want to know about and will help you create content relevant to those questions. https://go.wm-tips.com/insight. There are only three things you need to do to make money online. Find a group of people with needs. Find a solution for those needs. Put that solution in front of them. The Insight tool will help you with all three of those steps. |
Where the marketing is easy.
