They are getting ticked off by poorly formatted HTML emails and are planning to filter them out. My emails are usually text only. I don’t care too much about having an email that looks like a web page, as I don’t see that as helpful. Particularly for those who read emails on their phone. Images and other formatting can really screw up the layout of an email on a small screen, so I don’t do that. Apparently, many other people do throw in everything in an attempt to make the email more visually appealing. I try to focus on good and informative content, which makes the layout almost irrelevant. I only read emails in text mode, so I don’t see all the pretty crap they do. With the big tech companies getting ticked off, they will force the issue and insist on people only using MJML formatting for emails. The really odd thing about this is that MJML allows you to save your emails in HTML format. Because the HTML will be formatted appropriately, those emails will be permitted. This was all news to me, so I looked for more information and found a free tool to format the emails. I have put this email through the tool to find out what it would look like, and will be looking for feedback from you. No this one isn’t. The free tool I’m using can be found here https://mjml.io.
Regards, P.S. It seems that I’m unable to use the output from this tool on most of the autoresponders I use, so this email is not in the MJML format. I’m not a fan of writing an email in a coding environment and then converting it to HTML (actually XML Modified) to satisfy some lazy programmer in a company with thousands of programmers. I won’t be using this format. That shouldn’t stop you from building your email list though. Start with a proper funnel, send visitors and grow from there. |
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