I know we all think of ourselves as individuals and unique.

And you are, but we all share much in common.

• We all want love and appreciation.

• We all want good health.

• We all want financial stability.

• We all want a comfortable and dry place to live.

• We all want a sense of peace and safety in our lives.

• We all want our family and friends also to have these things.

How we define those things varies greatly, as will our expectations of achieving them.

That doesn’t change the fact that we all want those things.

Can you see how our desires are where the big markets are?

Why do you think that might be?

The promises that a sales letter imparts target these desires, usually only one of them per letter, but some of them hit several of these desires in a single long sales letter.

How do you target one of these desires?

You can talk about the pain of not having the love and appreciation of your partner because what you are trying to do isn’t working.

You agitate by adding to the fear that they may begin to despise you or become angry with you for wasting money on those stupid schemes.

Then you tell them there is a solution to restore that love and affection.

To have them show you the appreciation you deserve.

All they have to do is buy your product, follow the simple steps, and all their dreams can come true.

That process is called PAS, Pain, Agitate, Solution and is one of the basic sales letter templates.

Have fun with that.

Regards,
Brent.

P.S.  PAS is just one of the built-in templates in Frase.

You give Frase the niche keywords, select the PAS template and let the A.I. go to work.

You get to edit and fine-tune it, but the hard part, the layout and ideas, is done for you.

Check it here. https://go.wm-tips.com/frase.