Here in Australia our illustrious leaders have decided that to protect kids from the evil that is online they’ll legislate to stop kids getting Social Media accounts until they’re 16.

I have no idea how they think they’ll do this, and I can immediately think of ways that any slightly tech savvy kid will get around this.

That means their friends will also circumvent any possible legislation.

The biggest problem with ignorance is that it knows no bounds.

About 20 years ago the same party decided that they would legislate to block all porn sites for Australia.

No I don’t have any vested or prurient interest in this, but I did send an email to the relevant minister to demonstrate how you could write the word porn in 40 different ways that humans could read and understand which I thought proved that blocking these sites was nigh on impossible.

I doubt my email made any difference, but they did back down on that.

I won’t bother to send an email for this because I figure there will be more than enough people telling them it can’t be done.

Still, politicians are often dumb enough that they’ll waste our money trying to put a Genie back into a bottle.

The end result of most legislation is that people who are likely to be affected either change their behaviour or find ways to end-run the intent of the legislation.

To be honest I doubt there are more than ten people in a hundred who understand how the Internet works.

Possibly the same number of drivers who know how a car engine works.

And only the people who are charged with fixing things need to know.

Most of us only need to know how to use these things.

Most things we use daily fit into the category of only knowing how to use them not how they work.

In a very cheesy segue, marketing is like this too.

You don’t need to know how it works, only that if you follow the steps it does work, mostly.

Regards,
Brent.

P.S.  Why mostly?

Marketing is like basketball, you don’t make all the shots you try, but you do miss all the shots you don’t try.

One thing you’ll need regardless of your niche or funnel is traffic.

Not just any traffic, but human traffic.

If you have a funnel that works then you can get all the human traffic you want from here: https://go.wm-tips.com/clickcafe.