For a long time, building online meant building a team. Outsource the writing. That works — but it adds coordination, management, and complexity. I’ve always preferred simpler systems. Now, with AI tools, something interesting has shifted. A single person can operate with leverage that previously required staff. Not by cutting corners. But by removing friction. Drafting, outlining, research, restructuring … all of it becomes faster and more consistent. That makes small, focused projects more viable. And when small projects become viable, multiples become possible. And when multiples become possible, traffic can compound. Not through hustle. Through structure. Regards, |
Where the marketing is easy.
