It is said that there are two ways to know a thing.
One is to know it, and the other is to know where to look it up.
While that is true for academic knowledge, it isn’t good enough for real life.
To really know a thing, you must be able to teach it to a child.
When you can explain it to a child, you can honestly say that you know and understand that thing.
The only way I know to really understand the thing is to do it.
It’s the activity that will teach you how to do it.
One of my sales trainers used to say that the work will teach you how to do it.
You can only ever plan the guidelines for a sales call because the client will not have read your notes and therefore isn’t going to ask the right questions.
They will always ask at least one question for which you hadn’t planned the answer.
In the early days, I didn’t have the answer to the outlier question and so missed the sale.
Later I did have the answers for all sorts of outliers, and my sales ratio to calls improved.
I find the same pattern appearing when I write programs, the stumbling blocks are where I learn new ways.
Similarly with building funnels, making videos, building an email list etc. Ican’t solve the problems until I come across them.
Once they’re solved, I can move on to the next problem until the software, funnel or email list is working as I want.
And sometimes, the problem is insurmountable, which means a rethink and a re-route are required.
Not all activities go in a straight line from go to whoa, but that doesn’t mean you are prevented from getting to whoa.
Make your own path.
Regards, Brent.
P.S. Because you’ll be coming across problems and obstacles with everything you attempt, perfection is not something humans can achieve.
That doesn’t mean that you never aim for the perfect post, video or eBook.
Of course you always do the best you can, and you’ll get better and better the more you do, but perfection is always out of reach.
It’s better to reach for the stars and fall short than never to reach or quit because you didn’t get to the stars.
It helps to embrace your imperfections, accept that we all have them, and keep moving in your chosen direction.
If knowledge produces wealth, every American should be as rich as a Rockefeller; the U.S. graduates 60,000 new PhDs every year.
Whatever they’re learning, it doesn’t seem to make us more prosperous.
The U.S.’s entrepreneurs should have been producing new wealth at record rates.
The U.S. has the world’s largest single consumer market.
We have more people with more money than anywhere else.
And we’re ready to spend on whatever new gizmo comes along.
But the U.S.A. is no longer getting richer…
…it’s going the other direction.
Disposable personal incomes are dropping – down 20% from March’21 to March ’22.
While wage increases are running at about 5%, consumer prices are rising at nearly 9%.
GDP is falling at a 1.4% annual rate.
The trade deficit just hit a new record high – at $109 Billion for the month of April.
Productivity is in retreat – down at a 7.5% annual rate… the worst since 1947.
Consumer prices are rising at the fastest pace in 40 year.
Rents in Miami are up 40% year-to-year… 22% in Orlando… 17% in Las Vegas…
The issue is similar in every first-world country.
Other countries have other problems which contribute to holding their citizens back.
It’s hard to focus on building a great start-up when you spend most of your time trying to feed your family.
The Internet was supposed to level the world’s access to knowledge, which it sort of has, but it still hasn’t significantly contributed to the wealth of the common man or woman.
Sure, there have been some notable successes.
The leaders of the big tech companies, for example.
Then there are the highly successful middle-tier companies like ClickFunnels, and then on down through the ranks to people making excellent incomes online.
But it’s not universal, is it.
OK, so if it’s not the knowledge that creates the wealth, what does?
It seems to me that the difference is in the person behind the company or business that makes the difference.
Not the person as such, but something in them.
Something that we can all tap into if we wish.
It starts with why.
Why are you doing this?
What benefit are you giving others?
Not what you want to get, but what you want to give.
I think it was Zig Ziglar who said, “If you help enough people get what they want, you will get what you want.“
So that why must be about what help you can give others.
The next two things you will need in your arsenal are persistence and consistency.
So there you have it.
The secrets to success.
Know your why.
Be persistent.
Be consistent.
Regards, Brent.
P.S. But what about the knowledge?
Well, that’s freely available if you are prepared to search for it.
If you have the time to dig through the cesspool of inaccurate or misleading information to get to the nuggets.
If your time is more valuable than that, then perhaps you might like to trade a few bucks for the distilled information contained in the No Cost Income Streams blueprints. https://go.wm-tips.com/full
Everything that needs to be done in those blueprints can be done by outsourcing or buying a tool to do it faster, but that’s for when you are already making money.
Do it all with free tools at first, then scale up from there.
I’ve put together a package of 27 free Lead Magnets that you will be able to download immediately, well, in a day or so.
I want to offer the PLR rights to these Lead Magnets for either individual purchase or as a bundle.
The pricing will be well within your reach and of great value, but I am in a quandary.
Would you prefer to buy as many or as few as you like, or buy all 27 at once?
They are not all in the same niche, and you can repurpose some for multiple niches with little effort.
Why am I asking you?
I either need to build a shopping cart so you can pick what you want, or I structure a sales page for a bump sale of the whole bundle.
Whichever way you go involves quite a bit of work before they are available, but I don’t mind because I have another 300 to add into the system and whichever way it goes now is how they’ll all be done.
Reply to this email with your vote.
Regards, Brent.
P.S. The other big under-priced bundle is the No Cost Income System blueprints.
If you want to do product launches for free, it’s there.
If you want to do affiliate marketing for free, it’s there.
If you want to do email marketing for free, it’s there.
If you want to do video marketing for free, it’s there.
If you want to do freelancing for free, it’s there.
If you want traffic to your sites for free, it’s there.
During previous recessions, people looked for any additional paid work because their primary income was not sufficient.
The problem was that their employers also didn’t have much money and couldn’t pay them as much as they would have liked.
The employers in question were often householders who needed work that they couldn’t do, done.
Sometimes people worked for food and shelter.
Times were tough for many people during those hard times.
I think we are heading for recession times again.
Sorry to be negative, but all the signs are there.
However, because we have the Internet now, there are much better ways of making an additional income.
You won’t have to tramp all over the city and queue up for food or the chance to work for a day.
One source of income will be all the small businesses who need tech support or someone who can write an email newsletter for them, etc.
There are already people who are searching for ways to make money online.
That activity has snowballed since 2020 when they were shut down for weeks at a time.
I believe that this activity will ramp up further as the realisation of a recession hits.
It’s up to you and me to take advantage of this to protect our incomes.
After all, it’s an ill wind, as they say.
You have a little time before the SHTF, as the preppers say to take some action so you can talk from a position of knowledge rather than one of learning.
Regards, Brent.
P.S. You can grab the training in the No Cost Income Streams blueprints, https://go.wm-tips.com/full, choose the one you like the look of and get stuck in.
You could have proof that what you’re doing works in weeks.
Then you can write it up as a case study and sell it.
If you ask nicely, I can set you up as an affiliate for the NCIS, and you can sell your case study with an upsell to the training you used.
Helping people make ends meet is a satisfying thing to do.
Is it a good idea to polarise your audience or not?
That is the question I’m struggling with today.
When it comes to newspapers, they seem to do it regularly and deliberately.
Sometimes I think they attempt to stir up people’s emotions so they’ll provide free advertising and website traffic.
Sometimes I think they do it because they’re just a#$holes.
Some newspapers write and publish only on one side of politics, and others seem to attempt to be better balanced.
It’s no different with radio or T.V. programs.
Does the polarisation of your audience increase or decrease the size of your audience?
If it increases the audience, does it also increase the revenue and profitability of the company behind it?
Because that is the crux of the matter as far as I’m concerned.
If polarising your audience increases the size and profitability of your business, then it may be worth doing.
But I’m not so sure that it does.
I’m well aware that you cannot be all things to all people and that attempting to do that means that you probably won’t have much of an engaged audience.
So, if you are not trying to polarise your audience, you probably shouldn’t talk about politics, religion or salary.
The financial world is OK, but their personal finances are not.
Which seems strange in an email series about making money.
The difference is that I don’t know and don’t ask about your income, nor do I talk about mine in detail.
When it comes to money and income, I talk in generalities to do with making more and stabilising that income as a buffer against life events.
I suspect that there are people here who make more than I do and others who earn less, but I don’t know any details, and I don’t want to know. It’s none of my business.
It’s the same with politics and religion.
I know a little about some of you because you wrote to me and told me, which is fine, and I respect your rights.
This means that I’ll be unlikely to create any great polarisation over those three subjects, at least.
Regards, Brent.
P.S. I feel better now.
Sometimes I write to clear my head and clarify my thinking.
Sorry if you found it challenging.
When you’re working on building your list, you’ll need to have a lead magnet to encourage your visitors to sign up.
You’ll also need a low-cost product, usually called a trip-wire product, to offer on the download page for the freebie.
The problem for most of us is creating an enticing product that has sufficient value that the purchase is an absolute no-brainer.
That problem is Solved.
Solved is a simple PDF that will lead you to create a simple product that is original and will sell. https://go.wm-tips.com/solved.
The page that the link goes to will explain it better.
In military circles, there’s a saying that says, “No plans survive first contact with the enemy.”
It’s the same with your business or life plans.
No matter how hard you have tried to think up every possible obstacle and how to overcome it, your first contact will throw you a different problem.
I suspect it’s also what’s behind the saying “money loves speed”.
When you have an idea, the best thing to do is get started and solve any problems as they present themselves.
When I sold accident insurance on a cold-call basis, there was no amount of planning that I could possibly do.
You knock on a door, and you have no idea who is home or what state they may be in.
Sometimes you are welcomed.
Sometimes you get abused.
Sometimes you get threatened.
Most people are polite and will allow you a chance to talk with them.
About one in a hundred will buy what you are selling.
It’s hard work, but I gained a lot from it.
Not in terms of money, but in terms of personal development.
You cannot plan for any of those encounters.
You have to think on your feet and make a quick judgement call.
When you are building an idea into a business, you have more time to make a decision for every problem that crops up.
You have time to do a Google search or email a trusted adviser.
Hell, you could even email me, I might know the answer, and if I don’t, I know who to ask.
Regards, Brent.
P.S. The discounted price of the No Cost Income Streams blueprints has expired,.
If you want access to the five guaranteed ways to make money online at the best possible price, you can only get that through being a member of the substack group
“But if getting rich and successful was simply replacing negative thoughts and feelings with positive ones, why are some of the richest, most successful people I know miserable, cranky, and gloomy? Not all the time. And not in all circumstances. But as a general rule, it seems to me that most of the people out there making the big bucks are more driven than dreamy, more testy than tranquil, and more hard-pushing than easy-going.” – Mark Ford.
You don’t have to be miserable to grow rich.
But based on what Mark’s saying if you are miserable, it’s not an impediment.
I don’t care much about getting rich. I make enough income as is, and my appetites are limited.
That’s not to say I’m not ambitious in my way about other things.
And that’s why I wanted to share this quote with you because it applies equally well to achieving anything in life, to attain moderate success.
To just get started on any project or change you’d like to make.
To succeed, you don’t have to be miserable, obsessed, or filled with negative thoughts.
But it does not impede you if you are negative, a grouch, or even filled with doubts.
Not unless your job is to be a greeter at Disneyland, a radio D.J., or a head shop owner.
Or who knows.
Maybe you can succeed even in those careers if you just get going.
And if you just have the will or persistence to keep putting one foot in front of the other, however grumblingly.
You’ll find many people in the world of positive thinking gurus who will try to tell you that you’ve got to get your head right if you want to see any success.
They make a fortune out of making you feel bad and then telling you to change your thoughts.
The book and movie “The Secret” are partly based on this religion.
I can tell you that it’s not true.
The difference between successful people and those who fall short is not their attitude.
Nup, the difference is in their determination and their persistence in action.
It doesn’t matter if you’re happy, miserable, or somewhere in the middle.
It does matter that you take consistent action, no matter how small, in the direction of your goals.
Anyone can take consistent action when they know what to do.
Regards, Brent.
P.S. If you’re unsure what to do, this short training will put you on the path.
It covers everything you need to go from creating a product (or using a PLR product) to have it online for sale in 8 days.
One step per day so you can follow along and get it done.
You only need to use free tools, some of which you’ll already have.
It works just as well with affiliate products, so don’t let not having a product stop you.
