The main questions centred around getting content onto those no-cost blogging sites mentioned in this, burt.gumroad.com/l/zero-risk.

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Some answers about the last email.

Brent Milne

Jan 9

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The main questions centred around getting content onto those no-cost blogging sites mentioned in this, https://burt.gumroad.com/l/zero-risk.

When you’re testing in a hurry the best way is to use AI to outline your posts, fine tune them yourself, use AI to further tune them up.

Or you could just point the AI tool at the product sales page and ask for 5 posts from different angles related to the product.

Another option would be to give the AI tool 4 – 5 related keywords and ask for a post from that.

Any post that gets some traction can be rewritten to be better.

Any post that gets no traction can have it’s headline rewritten.

Think of them like this.

The headline gets the visitor to stop scrolling.

The body gets them to take action by getting them engaged with the problem and the solution.

Don’t over think this.

You need to set up multiple ways to get someone to take action.

You need to be exploring multiple products to find what’s in demand now.

Does that help?

Regards,
Brent.

January 8, 2026January 8, 2026

“Just sell the damned thing”.

I told him, “Just sell it, version 2 will be better, but version 2 will never be sold if version 1 isn’t launched”.

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“Just sell the damned thing”.

Brent Milne

Jan 8

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I told him, “Just sell it, version 2 will be better, but version 2 will never be sold if version 1 isn’t launched”.

In the world of supermarkets simplicity and automation are the keys to profit.

I’ve been involved in two projects that never got out of pre-beta testing.

I wasn’t making the decisions, I was implementing the tools.

It was incredibly frustrating.

The first was programmable pricing tabs on the shelves.

They were programmed via the lighting and they worked extremely well, but were a little pricey.

Never sold a single installation, because the price scared the vendor off.

The second was a point of sale register that had product images and a touch screen instead of a keyboard.

Everything could be updated from the back office.

They were a whole checkout with scanners, scales, etc. all built in and staff would require minimal training to use them.

The programmer kept wanting to make improvements, and again these were never put on the market.

I see marketers doing this all the time.

I’ve done it myself, always finding ways to make things better, but never launching.

Until, one day, someone else launches something similar.

Or the window that was open, closes.

I did that for 5 years with one product.

Re-wrote it in 4 different languages, and the window closed.

The lesson I’ve learned is this.

Don’t waste time making your products, blog posts or emails perfect because they never will be.

Instead, launch, post, send.

If you want to make it better, re-write after launch, or not.

Pivot, if that’s what the customers want.

Remember, YouTube started as a dating site.

Netflix started as a DVD by mail service.

What you really need is a way to rapidly test things, like throwing mud at a wall to see what sticks.

You can only do that is your costs are low to zero.

Then you can test to your hearts content.

If that make sense to you, then this might help, https://burt.gumroad.com/l/zero-risk.

Regards,
Brent.

January 7, 2026January 7, 2026

Progress loves subtraction.

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Progress loves subtraction.

Brent Milne

Jan 7

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a cardboard sign that says all you need is less

It’s the lack of focus that kills your progress.

All those other things that vie for your time.

They all get in the way.

You can’t eliminate all of them, but you can eliminate many of them.

The more you can eliminate, the faster you’ll progress along your chosen path.

Narrow your focus down to what’s important and it will move you forward.

The main thing that kills your focus is not having a goal.

If you don’t know where you’re going, how will you know when you get there?

How would you know if you’re not already there?

I suspect that’s part of my issues with progress.

I have ideas and work towards them, but I get bored and start something else.

But, I’m retired on a 6-figure income, so do I need extra money?

Not really, I can do most of what I want when I want.

The house is paid for, so are the cars and the caravan, we have no debt.

There are things I would like to do that I don’t have the money for, but they are not a burning desire, just a nice to have.

Most of what I do online is experiment with things and ideas, that’s why I have 30+ domains and possibly double that in sub-domains.

But it’s also why I can tell you what works and what doesn’t.

I know how to get traffic to a website the fastest way possible with free or paid traffic.

Why getting a million visitors might not make a cent, and how to fix that.

And that’s why I know this will work to subtract some of the cost of running sites, https://burt.gumroad.com/l/zero-risk.

These don’t work for the product I’m building at the moment, but will with version 2 for WordPress sites.

Regards,
Brent.

January 6, 2026January 6, 2026

This is nothing to be ashamed of.

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This is nothing to be ashamed of.

Brent Milne

Jan 6

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I’m not even embarrassed to admit this.

I’m a cricket tragic.

This time of year is cricket to the max in Australia.

We have test matches against international teams, one-day games and 20-20 games against those same teams.

And we have our internal Big Bash 20-20 competition.

Cricket every day on the TV, sometimes local so I can go to the ground and watch there.

I don’t actually do that because it’s so much easier to see what’s happening on the telly.

What this does mean is that my productivity levels drop to almost zero, and my wife gets to watch far more cricket than she would like.

I won’t bore any of you with results or who is playing who because those who do follow cricket will probably know, and those who don’t won’t care.

What I would like to point out is that the players earn extremely well at international level, but they’ve been training for a sporting career since they showed interest at around age 5.

It’s about the same for all international sports people.

It takes them 10 – 20 years to get to the elite level and only a small percentage of those who want it get there.

But they all train as hard and for all those years to give themselves the best chance.

In all sports there is the elite squad, then the secondary squads, tertiary squads, etc.

Every level has a different pay structure, and it drops rapidly through each stage, down to local players who play for the love of it.

There is little difference in business regardless of if it’s online or off.

The biggest difference in online business is that anyone who really wants to be in the elite squad can get there because there is no arbitrary limit to the number of people or an age limit.

Most people won’t want to put in the work to reach that level because they’ll be satisfied with the income at a lower level, and there is nothing wrong with that.

You’ll find people at all levels in this group, https://go.wm-tips.com/skool, and any of them will help you level up should you choose to.

Regards,
Brent.

January 5, 2026January 5, 2026

AI will replace a degree – discuss.

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AI will replace a degree – discuss.

Brent Milne

Jan 5

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woman standing at front of concrete fence wearing academic uniform

As AI developers and users find more and more ways to innovate and accelerate what they do, the traditional job market will shrink.

That means most of those already in college are unlikely to find work in their chosen career.

It’s already becoming much harder.

What I think will happen is that those who do not want to become tradies will need to become creators.

This will become the new “Traditional Path” over college.

You will not turn 18 and pick a college for 4 years.

You will pick a niche and create content around it.

Think about it…

The bare minimum investment to college is:

*4 years

*40 hours a week

*$40,000 per year

That’s over 8,000 hours in investment and $160,000.

If you put that much time into building your own business, not only will you learn infinitely more from pure experience rather than classroom bullsh*t and indoctrination from Leftist propaganda.

But you’ll have a profitable business, growing email list and leveraged internet attention that is either already paying you more than an entry level job or will be soon.

I’m so bullish on the Creator Economy — not just for 18 year olds — but for everyone…

That I’m betting on it over the entire traditional copywriting industry as well.

Instead of chasing a job or career, you could build your own email list and sell your own stuff.

But…

This is not about becoming an “Influencer”, it’s about becoming a person of influence.

It’s not the same thing.

An “Influencer” works at building a massive audience that they can sell access to.

A person of influence builds a community of like-minded people around them who are happy to pay for their knowledge and experience.

That’s why I’m a paying member of this group.

https://go.wm-tips.com/skool.

There are multiple people in theis group who are centres of influence and share their experiences and methods.

Of course, the group owner is also a highly experienced marketer and also shares what he’s doing.

There is a trial period so you can check this out without risk.

Start 2026 the right way.

Regards,
Brent.

P.S. Some of this email was copied from an email I received from Alin Dragu.

You can find out more about what he does here https://www.youtube.com/@dragualin.

January 4, 2026January 4, 2026

Refreshed and ready for 2026.

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Refreshed and ready for 2026.

Brent Milne

Jan 4

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green palm trees near body of water during daytime

There are so many things any of us can do, but trying to do them all will result in frustration and nothing much.

Often multi-tasking results in either nothing achieved, or nothing done well.

You can do more than one thing in a week or month, but it’s best to focus on one thing until it’s ready to convert traffic to cash.

Sometimes, that focus can get boring, but we all need to keep working on whatever it is until it works.

You might be like me and need small projects to be able to stick with them.

I’ve found this invaluable in finding those, https://link.wm-tips.com/overlook, you might as well.

Anyway, I wish you a happy and prosperous 2026.

May everything you want come true.

Regards,
Brent.

December 23, 2025December 23, 2025

Spend $100k to not get an income.

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Spend $100k to not get an income.

Brent Milne

Dec 23

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woman in red and white hoodie wearing black headphones

That’s what the average 4-year degree costs and roughly half don’t work in their field.

That probably means that they will struggle to pay off the student loan.

Most of those graduates will be looking for a side hustle, which is not the kind of reward they expect for 4-years of study.

I never worked in the field that I got my tertiary qualifications in.

But I didn’t have a student loan to pay off either.

Anyway, as i said, most of those graduates (about 2 million every year) will be looking to supplement their incomes when they don’t get the job they expect.

That’s a seriously good and evergreen target market.

These people are technology aware, they all have computers and mobile phones, and they all have keyboard skills.

What can you offer them?

Where do you find them – Facebook, X, Instagram, Pinterest, etc. – where else would you expect to find them?

I’d be offering them side hustles, like this one, https://burt.gumroad.com/l/niche, because that should make sense to them.

January and February might be good months to start your campaign, then run it all year.

What do you think?

Regards,
Brent.

December 22, 2025December 22, 2025

You don’t have to be loud to make money online.

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You don’t have to be loud to make money online.

Brent Milne

Dec 22

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Man in suit sits at desk, head in hands.

It seems that all the younger (than me, which is most) people online want to be influencers on one of the social media platforms.

For some reason they believe that putting themselves out there and getting lots of views and followers is the best way to make a living online.

Sure, that can work, but there is a much simpler, and faster, way to do it.

Buy an expired domain name that has some ranking pages and rebuild it with AI.

Lean in here, the traffic you generate is worth money.

I have 23 aged domains in CloudFlare, those are not the only domains I have.

The total visitor numbers for those 23 domains for the last month is a bit over 168,000.

That’s just over 2 million visitors a year that I do nothing with.

I hope you’re not as stupid as me.

None of them are SEO optimised, none of them have any paid traffic going to them, none of them have hundreds of links going to them, and none of them are getting content added regularly.

Honestly, they are all just experimental and a bit rubbish.

My next project, after the Auto-Blogging one, will be to add monetisation to those websites.

That seems to be a project for the Christmas – New year break.

What this proves is that you don’t need to be flashy, or noisy.

You just have to do more than I have, which shouldn’t be hard, and do it consistently.

When your site gets to the level of visitors these have, getting $0.01 per visitor equates to $1,600 every month.

Getting $0.01 per visitor is easy.
It’s not much harder to get 100 times more than that.

Isn’t that worth a little of your time and money?

Are you prepared to leave $20,000 on the table every year for doing almost nothing?

Regards,
Brent.

December 21, 2025December 21, 2025

As we accelerate to Christmas, time slips away.

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As we accelerate to Christmas, time slips away.

Brent Milne

Dec 21

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Assuming that you’re having the same issues with getting stuff done online due to the increase in social obligations.

Much of what I wanted to have ready to go now, isn’t.

As part of my testing I discovered several things of interest.

The first one is that some of the websites I wanted to use as test beds were not working at all.

I’ve fixed that.

The second one is that one of the websites that was working, but I built in 2013 and haven’t touched since, has had a lot of traffic.

According to my web host, in May 2025 that site got 1million visitors.

Perhaps I should have monetised it better in 2013.

Anyway, the site is still getting around 500 visitors a day, so I’ve fixed some of the monetisation.

Why tell you this?

It proves what I’ve been saying for a while, every web page gets traffic, no matter how badly they’ve been set up.

But they do need to have at least one link pointing to them from some site with traffic.

I’ve tested that as well.

A site with no links pointing to it gets no visitors.

They do not have to be SEO optimised to get some traffic, they do need that if you want to get a lot of traffic from the search engines.

There are better ways.

We’ll talk about that in a few days.

Regards,
Brent.

December 18, 2025December 18, 2025

Consistency, the success metric.

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Consistency, the success metric.

Brent Milne

Dec 18

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“Consistent mediocrity gets you further than rare flashes of genius.”

I have no idea who said that, but it’s true.

Look at the YouTube channels that are making money, or the TikTok accounts, even the influencers on any platform.

Most of them are not geniuses of any sort, but they are there posting something every day.

Go back in their accounts and look at their first attempts, yes, they may have thousands of view on those now, but I bet they didn’t for perhaps the first 20 or 30 times they posted.

Even consistent mediocrity will improve to being less mediocre the more you do something.

You will get better and you will begin attracting attention.

People are more interested in you being genuine than being an expert.

Your opinion counts.

Your experience counts.

Not only that, but because you are unique, your opinions and thoughts are also unique, and that’s what attracts other people to follow you.

You have to be you because everyone else is taken.

Just start sharing what you know, what you think, and what you are trying to do.

Regards.,
Brent.

P.S. Here is a place where other people are doing just that, sharing what they know, what they think, and what they are doing.

https://go.wm-tips.com/skool.