The best time to build your business was 10 years ago…
…the second-best time is today.
In our current news and financial cycle, more people are searching for ways to supplement or replace their income than ever.
Ten years ago was an excellent time to build your business because people were more inclined to give you their email address in exchange for a PDF than they are today.
However, that doesn’t mean it’s no longer possible to build a business today.
People will still exchange their email addresses for something they see as valuable to them.
Because there are so many searches for “make money online” type keywords, and they have been increasing over the last two years, the timing is excellent for you to build an ongoing profitable business.
Here is a simple way to start.
Many people are feeling the pinch of higher energy prices either at home or at the petrol pump.
Collect multiple articles on saving fuel or saving energy and put them into a PDF titled “7 Ways to reduce your energy bill.” or something similar.
Give that away as a lead magnet.
Have an upsell of “Another 17 ways to reduce your energy bill.” and sell it for $7.
Tell them about your free PDF whenever you see any complaints on F.B. or Quora about the high costs.
You’ll quickly collect an email list and a list of buyers.
Use some of that income to run ads on F.B., Google, or Bing targeting those people.
Don’t think that’ll work?
Prove me wrong and email me about it.
Regards, Brent.
P.S. When you run with this, you’ll need a platform to build your landing page, thank you page, email list, store your PDFs for download and take payment for the one-time offer.
Fortunately, there is a way to do all of this for free, and you can scale up when you choose for a very reasonable cost.
Beta was the better standard and was used exclusively in the commercial world until digital took over.
In the retail world, VHS wiped Beta off the floor.
So how did a product that wasn’t the best win the retail war?
Two main factors made the difference.
While Beta was of higher quality and produced superior recording and playback, most customers thought the VHS platform was ‘good enough for me’.
Most consumers didn’t have the type of quality T.V. that was ideal for Beta, so they couldn’t pick the difference easily.
At that point in the sales process, for the consumer at least, it was all about price, and the VHS recorders were cheaper.
The dominance came about because the consumer didn’t have the tools to highlight the difference, and they were price sensitive enough to accept good enough.
You see the same pattern play out in every market.
Cars, motorbikes, R.V.s, computers, printers, mobile phones etc.
But not everything should be purchased at a price point.
Some things need a bit more research than that to make sure you get the quality you need rather than a price you’re happy with.
I have noticed that when I buy too cheap, I’m always a little dissatisfied with the product, but when I choose the correct quality for my needs, I forget the price or brag about it.
Something to think about with your purchases and marketing.
Regards, Brent.
P.S. “Never look a gift horse in the mouth” is an old warning about not looking too closely at what you get for free.
The problem with that mindset is that sometimes what you get for free has value far beyond what you might expect.
These email templates from Andy Waring are a case in point.
I chat with Andy from time to time in a group that we both frequent.
He tells me that fewer than 10% of the people who sign up for his email templates actually use them.
He suspects, and I agree, that they figure that if the emails are free, they can’t be much good, but Andy still uses these emails as templates for his current marketing, and they still work well.
Beta was the better standard and was used exclusively in the commercial world until digital took over.
In the retail world, VHS wiped Beta off the floor.
So how did a product that wasn’t the best win the retail war?
Two main factors made the difference.
While Beta was of higher quality and produced superior recording and playback, most customers thought the VHS platform was ‘good enough for me’.
Most consumers didn’t have the type of quality T.V. that was ideal for Beta, so they couldn’t pick the difference easily.
At that point in the sales process, for the consumer at least, it was all about price, and the VHS recorders were cheaper.
The dominance came about because the consumer didn’t have the tools to highlight the difference, and they were price sensitive enough to accept good enough.
You see the same pattern play out in every market.
Cars, motorbikes, R.V.s, computers, printers, mobile phones etc.
But not everything should be purchased at a price point.
Some things need a bit more research than that to make sure you get the quality you need rather than a price you’re happy with.
I have noticed that when I buy too cheap, I’m always a little dissatisfied with the product, but when I choose the correct quality for my needs, I forget the price or brag about it.
Something to think about with your purchases and marketing.
Regards, Brent.
P.S. “Never look a gift horse in the mouth” is an old warning about not looking too closely at what you get for free.
The problem with that mindset is that sometimes what you get for free has value far beyond what you might expect.
These email templates from Andy Waring are a case in point.
I chat with Andy from time to time in a group that we both frequent.
He tells me that fewer than 10% of the people who sign up for his email templates actually use them.
He suspects, and I agree, that they figure that if the emails are free, they can’t be much good, but Andy still uses these emails as templates for his current marketing, and they still work well.
Unfortunately I cannot find the reference I wanted to use for this email, so you’ll have to help me if you know more details.
In the USA in the 1800s, I think, a gentleman sold short books on diverse subjects by mail order.
I think it was called Blue Books or something similar.
He had hundreds of books in his catalogue and discovered that to change a book from not selling to selling, he had to change the title.
Often that was the only change he needed to make, but sometimes he had to reword the description.
The lesson here is that the book contents didn’t change.
The title is what grabbed the eye of the customer and got them to read the description.
If the title didn’t catch the eye, the description wouldn’t get read, and the book didn’t sell.
It’s the same with yours and my emails, sales pages, blog posts etc.
It’s why click-bait headlines work even when the rest of the content doesn’t match.
I don’t like using any subject line that looks like click-bait and do my best to avoid them, but I know that I have to pique your interest with the subject line, or you won’t bother to open or read the email.
It’s a fine line that we walk between rabid baiting and interest-grabbing.
You should collect the subject lines that get you to open an email into a swipe file so you can use them as the base for your emails.
Do the same with blog posts, sales pages etc.
Regards, Brent.
P.S. Have you grabbed Andy Waring’s free email templates yet?
Most of us who have worked for a boss have found that there has been a fair bit of working time creep over the last 10 -20 years.
When I was employed the last time, the nominal working hours were one thing, but the actual expectation was something different altogether.
The company supplied everyone, except me, with a mobile phone.
That number was then listed against your profile which meant that any other employee could call you at any time.
That effectively put you on call 24/7.
They also put a tracking app on the phone, so they knew where you were 24/7 if they wanted to check it out.
I refused to have a company phone and fought for that to happen.
My boss told me I had to have one, so I told him I would but that it would stay in my desk drawer overnight and over weekends.
Since that was not what they wanted, they finally relented as long as everyone on my team had my private number.
I agreed to that because my number was not accessible to everyone, just those I chose to share it with.
Some people refuse to accept work time creep.
Most of those I worked with accepted it without question because they got most of their private phone calls covered in the corporate account.
Perhaps I’m just difficult, maybe I’m a little more sceptical of others’ motivations, or perhaps I know a bit more about protecting my privacy than the others.
Whatever, I won and didn’t have to have a corporate phone.
As far as I was able to determine, I was the only person in that company who didn’t.
Are you the type of person who thinks outside the square?
Are you aware that there is a square to think inside?
Thinking people are those who do best at marketing because they don’t accept failure or poor results as the final outcome.
Those are only steps along the path to success.
Regards, Brent.
P.S. One of the ways you can work less and earn more is to take advantage of templates to speed up your content production.
Templates give you the wireframe of whatever you are attempting to do.
All you do with these is edit them to suit the current project, and you can use them repeatedly for fast results.
I keep telling you that you need to have an email list, and I know, from discussions with some of you, that writing emails is your biggest challenge and the thing that’s stopping you from starting.
I know how you feel because that stopped me for many wasted years until I found email templates.
They got me started.
I don’t use them anymore because I got past that stage, but it was invaluable initially.
My friend, Andy Waring, has released a bundle of email templates that you can use intact or edit to suit.
Every Guru in the Internet marketing world tells you the same thing.
“This is the way to be successful”, and then they sell you yet another product that is essentially the same as the last one you bought.
It’s dressed in different clothes, and it may have a slightly different target, but it is the same thing, again.
They all work on the memetic theory that says humans prefer to copy someone else when they are unsure what to do.
When we want to be successful, we are more likely to copy someone who appears more successful than us.
And that’s where we get caught out.
The sales letters and videos give the appearance of the success we desire without any hard evidence of that success.
Everything you see on those pages that appear to support the claims can be, and often are, faked.
You and I can fake screenshots of accounts with lots of sales and income, and we can fabricate testimonials.
We can even use fake people’s faces in those testimonials.
Nothing on those pages cannot be created and presented as factual.
I’m not claiming that all the evidence on every sales page is fraudulent. I’m only saying that all of it could be, and neither you nor I can pick the difference.
The tripwire here is that we want to believe that if we follow the advice of a seemingly successful person, we will also gain a measure of that success.
It’s not true.
You are not that person.
You do not have their world experience, you do not have their skills, and you do not have their brain in your head.
In precisely the same way that you are not likely to be the next F1 champion or Tour de France winner, you are not likely to be the next Russel Brunson, Frank Kern, Jeff Bezos or Mark Zuckerberg.
That does not mean that you cannot achieve a level of success that you’re happy with.
It only means that you’ll have to do it your way.
You can emulate the behaviour patterns that more successful people have and do it for your sales or bridge pages.
There are only two things you need to be a successful marketer online.
An offer with a buy button and targeted traffic to that offer.
The offer takes almost no work but should be tested to improve its effectiveness.
Targeted traffic takes consistent work to put information about that offer in front of as many people as you can every day on as many different web properties as possible.
That doesn’t take smarts.
It takes persistence.
This is something anybody can do, so why do so few do it?
It’s the second bit where they fall down.
Persistence is not something that most people have.
You’re not alone here.
I also suffered from this failing for many years.
I was persistent in my belief that I could make it online, but I didn’t persist in doing the daily traffic building that’s essential for success.
As I change that, so do my results improve.
Start simple, stay consistent, and reap the rewards.
Regards, Brent.
P.S. Because I’ve been so scattered over the years, I have a lot of web properties and accounts spread far and wide.
I will divest myself of most of them over the next few months and consolidate what I want to keep into three platforms.
The other is a web hosting platform with which I have a lifetime account.
This will save me a significant amount of my current annual expenses and help me focus better on what I need to do to improve my income security further.
There are a few simple tricks to spinning content.
You must put your spin block between curly brackets, and you must use the pipe symbol between the words you want to be spun.
Like this {very clear|clear|perfectly clear|simple} example.
I have just come across some examples of what not to do in the comments on one of my sites.
This won’t, and didn’t, work.
Example #1:-
Everything is very open with a very clearclearprecisereally clear explanationdescriptionclarification of the issueschallenges. It was trulyreallydefinitely informative. Your website isYour site is very usefulvery helpfulextremely helpfuluseful. Thanks forThank you forMany thanks for sharing!
Example #2:-
I would like toI mustI’d like toI have to thank you for the efforts you haveyou’ve put in writing thispenning this blogwebsitesite. I am hopingI’m hopingI really hope to seeto viewto check out the same high-grade blog postscontent from youby you in the futurelater on as well. In factIn truth, your creative writing abilities has inspiredmotivatedencouraged me to get my ownmy very ownmy own, personal blogwebsitesite now.
Don’t do that, OK?
It just makes you look stupid.
To make spun content read well, you have to craft it carefully.
You must check every possible combination of words and phrases, so they read correctly, or you’ll get some very odd results.
Even the best spinning tools need their results edited.
I use SpinRewriter because it’s the best I’ve found.
Why would you spin content anyway?
When you spin any article or blog post, you can create hundreds, if not thousands, of original content from the original piece.
You can then post these on any sites you like to help generate backlinks and bring visitors to your main site.
Because each posting is original content but with a similar theme and keywords, you’ll get ranked for similar reader intent.
You post these on web 2.0 sites, article directories, document sharing sites and make video and audio files from them.
You would struggle to create that much original content without spinning because writing many articles on the same subject can get as boring as bat shite.
I usually top out at five articles before I can’t think of anything original to say anymore or want to gouge my eyes out.
What do you think?
Reply to this email and let me know.
Regards, Brent.
P.S. I mentioned SpinRewriter. I’ve owned and used this tool since 2018 and generated thousands of articles with it on multiple subjects in multiple niches, and never had anything banned or accounts cancelled.
You could create around 10,000 unique articles during your five days, cancel your account, and spend the next two years posting them wherever you want.
Or you could test it out and use it for the next two years to generate over 100,000 unique articles that SpinRewriter will post to your blogs for you.
That’s how far below the radar this platform is currently.
The big platforms are getting all the spotlights and promotions from people you might trust, but some are fooling you.
They might even fool Penn and Teller, but I think they’d spot the trick.
The magical misdirection that hides what is really going on.
Don’t look at what my right hand is doing while I wave my left hand in your face.
Stop searching for a platform built by a marketer who uses it rather than a marketer who sells it.
You know that most of those who promote the big-name sites also have a few funnels there, but that isn’t what they use for their main sites.
When there are significant commissions to be made, the promotions come thick and fast.
You may have seen some of the webinars and fake videos that pretend to show you how fast you can get a site ranking when you use this platform.
One I saw showed what was claimed to be a new domain name ranking in hours.
I checked, the domain name was two years old and had a previous website that ranked, so changing it to the “new” platform didn’t make it rank.
That was a blatant lie to encourage unsuspecting people to sign up for a free account that would later cost them $1,200 a year and pay the promoter $700 for the fraud.
Systeme.io does have an affiliate program, and if you join through my link, https://go.wm-tips.com/systeme, I’ll get a commission of 40% of your subscription.
It’s a lot less than $700, and you get a system that works.
Plus, you can also become an affiliate and promote this tool.
