But I still can’t talk about it.

It happened in my High School years, so over 45 years ago, and I still feel the pain and embarrassment when I think about what happened.

All I will say is that I failed to prepare at all and failed miserably.

The only good thing about it was that I now prepare for everything, possibly overcompensate, but I refuse to go through that again.

This is why I prepared solidly to reach a recent goal.

The goal was to ride 100 km (60 miles) in a single day.

My previous best was 81 km (50 miles), and I hadn’t prepared for that.

It kind of just happened.

This time though, I was prepared.

I carried glucose tablets and snack bars to ensure I didn’t run out of energy.

I planned the route and how I would manage my energy output.

I even had the bicycle serviced so it wouldn’t let me down.

The ride went as perfectly as it could have, and I averaged just under 23 kph (14 mph) for the whole trip, which was much faster than I was expecting.

I should point out that this was not over flat country.

There are some ups and downs to contend with.

I was pleased with the whole exercise.

What does this mean for you?

Only that you and I need to remember the five Ps.

Prior Planning Prevents Poor Performance.

Regards,
Brent.

P.S.  The training that I mentioned last week is still not in good enough shape to share with you but is well on the way.

I’m planning to sell access for around $7 and add it into the members’ area of Substack as free for subscribers, but that may change, and I deliver it for free for anyone.

I’m happy with the results so far and only need to add the modules to the delivery pages.

One of the tools I mention in the training is Canva.

If you don’t have an account here yet, why not?

It’s free and potent in ways you cannot imagine until you explore it.

This takes you there https://go.wm-tips.com/canva.

Do it because you’ll need this tool.

I know I’m not the most intelligent person in many rooms, but this was a new experience for me.

I’m sitting in a local university room with a collection of mathematicians to discuss a program my boss wants.

Intimidating is quite the right word.

I felt about a 2 to their 10s.

And I knew exactly what I needed from them, but I still felt like a fraud.

I think that was my second time experiencing imposter syndrome.

Like I didn’t deserve to be there in that company.

It’s not a comfortable feeling and apparently can happen to writers with every book they write or with other product creators.

Even the best Internet Marketers sometimes feel that they are about to be found out and exposed as a fraud.

What surprised me in that room was that those mathematicians were looking to me for guidance.

They quickly put me at ease by asking questions about what we needed and what the end result needed to be able to do.

What I learned from that exchange is that everybody has their area of expertise and subjects that they know little or nothing about.

I can’t compete with a mathematician in maths, but I can run rings around them on other subjects.

I bet you have your expert subjects that you’d be able to teach me.

Everyone has at least one zone of interest that puts them in a special class.

Your job is to leverage that knowledge into a product and sell it to others who want to learn it.

Regards,
Brent.

P.S.  You’ll find the people who want to buy access to your knowledge on Amazon and other sites where people search for information to buy.

The training you’ll find here, https://go.wm-tips.com/24hours, will help you to put your knowledge into a format that will sell.

Sure some people know more than you, but they don’t have a published book, and even if they do, there is still room for yours.

Many more people know less than you, and they need your help, don’t be selfish.

I had another one of these errors recently with one of my autoresponders.

I had just updated the O.S. for my computer, which requires a re-boot.

That shouldn’t trigger a “we don’t recognise you” error, but it did.

I was so frustrated by this that I emailed support with this message:-

Why is this device “unrecognised”?

It’s the same computer, same browser and same location that I’ve been using daily for the last several months.

If the I.P. address changes, that doesn’t mean it’s a different machine or even location.

I’m linked into an ISP, like probably 99% of the Internet users, and the I.P. address could change daily.

My computer did an operating system update last night, but it’s still the same computer.

If you genuinely want to prevent attacks, you need to work out some way of checking the user’s computer that doesn’t rely on things that will change on a regular basis.

Otherwise, you are just annoying people for no benefit.

In their reply was this statement:-

I see you have a concern regarding your login. I have to agree with you, and I also checked your recent login, and it was coming from the exact Device/Location.

So, something else triggered the error, as I suspected.

I feel that my frustrations with this sort of login error are now vindicated by at least one company, and I suspect it’s the same with all the others.

In the future, I may email the relevant company every time I get this error, but I suspect that most of them will ignore me because they don’t give a flying…

Regards,
Brent.

P.S.  Have you picked up the Write a Book in 24 Hours training yet?

You’ll benefit in more ways than writing a book because you’ll learn how to research fast, pick the eyes out of your research, and how best to layout your book.

These skills can be translated into writing excellent blog posts and structuring your websites for maximum benefit to you and your visitors.

Learn more https://go.wm-tips.com/24hours.

Isn’t being rich something that most people aspire to?

Of course, that depends on your definition of rich.

Let’s start with a definition of rich that I think you can agree with.

When your income is higher than your expenses and your income is independent of your activities.

This means, to me, that you have an income that doesn’t need you to be actively earning it by your activities.

You may need to make changes or adjustments from time to time, but it usually keeps coming.

For some, that would mean reducing their expenses to be below their income.

For others, it means increasing their income streams to exceed their expenses.

Which would you prefer?

I know that I prefer to add income streams which is why I wrote those recent emails about setting up a blog.

See the posts on wmtips.substack.com for details.

It’s true, though, multiple small web properties generating small daily profits can be a satisfying way to build reliable income streams.

In the same way, multiple small books on Amazon can also generate multiple income streams.

Is it better to go for the one big hit or many small strikes?

Multiple small strikes are probably more manageable and less risky if you are risk-averse.

Will you make more money with Amazon or your websites?

I don’t know, try a combination and find out.

Then write a report on that and sell the information.

Regards,
Brent.

P.S.  Building a multi-page website is nearly the same as writing a book.

Let’s assume that there are 20 pages on your website with 800 words per page.

That’s a total of 16,000 words.

OK, I said in a previous email that you could build your website with articles from article directories, and you can.

Sixteen thousand words are more than enough to write a book.

You can still use those articles as content ideas, but it works better if you re-write them as described… sorry, I haven’t given you access to the easy re-write method yet, have I.

That course will be available next week because it’s not completed yet.

In the meantime, you might like to explore this excellent way to write a book in 24 hours from scratch.

https://go.wm-tips.com/24hours.

You could have your first book on Amazon and selling by the end of the weekend.

Is that one of the most annoying things you can see after logging in to Google?

I don’t think it has anything to do with what they’re claiming.

I think it has a lot to do with cross-checking that their data on you is still correct.

Keep in mind that Google is now an advertising company, not a search company.

It’s in their best interests to keep you confirming who you are and what your telephone number is.

It is definitely not in your best interest that they know so much about you.

Notice how they never tell you which bit of information looks suspicious?

Imagine how the Internet would crawl to a standstill if every site you tried to log into played this card?

Some people say, “my data isn’t interesting. They can have it”, or “I’ve got nothing to hide”.

OK, so you trust Google and your government.

But what about the next government, or the next?

Neither you nor I have any idea about where the world will be in the next ten years.

Look at how rapidly the world in China changed in the last ten years?

China is working very hard to become the dominant country globally.

Do you trust them to respect your data?

It can’t happen, you say.

I hope you are right, but I see both Russia and China attempting to fill what they see as the void left by the USA’s weakness, as demonstrated by the debacle of exiting from Afghanistan and the response to Covid-19.

It’s going to be an interesting next few years.

Regards,
Brent.

P.S.  In the face of the uncertainty in the economy, especially the volatility in the share market, I’m working hard to build my email list and the Substack platform.

I’m pretty sure that I’m going to need multiple additional sources of income in the next five years.

If you’re confident that your income is safe, you won’t need to look at this.

Otherwise, you might like to learn how to build your email list fast.

https://go.wm-tips.com/challenge because I think you’ll need one.

OK, there are two parts to this question.

The first one is about copy-pasting someone else’s work.

The second one is an unasked question regarding the Google duplicate content penalty myth.

Firstly, copy-pasting is not plagiarism.

It’s stealing someone’s copyrighted content.

You can curate it by adding content before and after the bit you copied, and you don’t copy all of the content.

Plagiarism is the representation of another author’s language, thoughts, ideas, or expressions as one’s own original work.

As you can see, there is a significant difference between copying and plagiarism.

Google will not penalise you for plagiarism because it does not duplicate their work.

It’s your interpretation of their work.

The second unasked question refers to a long-standing misinterpretation of something Matt Cutts said regarding duplicate content.

Cutting through the fluff and B.S., the upsot is that if you have the same content on multiple pages on your website, you will likely have the whole site delisted for duplicate content.

There is no penalty if you have the same content on multiple websites.

You may find that only one of those pages ranks well, but the other sites won’t be delisted.

I trust that has cleared that up for you.

Regards,
Brent.

P.S.  One of the toughest things to deal with online is the flood of information and misinformation that pours into your inbox, your Facebook timeline etc.

Filtering it out begins in your inbox.

Cross-check the statements that people make, yes, even mine.

Use multiple reliable sources, not just one, because we all make mistakes sometimes.

We all filter everything through our own perceptions, which have been moulded through family, genetics, friends, the media, and experience.

I saw a promotion today that had me scratching my head, trying to work out how they were making the money they claimed.

I decided that it had to be a Ponzi scheme because I couldn’t see any source of income other than the subscribers.

Not like building your blog and writing reviews.

The income clearly comes from those who visit your pages and buy the products or click on the ads.

Of course, they won’t buy the products if you don’t have good reviews that persuade them that the product on offer is a good fit.

With the information here, https://go.wm-tips.com/revenge, you can even make money from a product like the Ponzi scheme I saw today by warning people of it and offering something that will pay off instead.

You see it all over the Internet.

“You must have original content, or you’ll be penalised by Google.”

Yet, people plagiarise all the time, even Google.

The latest big hit movie is the remake of West Side Story.

But the original West Side Story was plagiarised from William Shakespeare’s Romeo and Juliet.

Billy Wag-a-dagger copied his work from a poem written in 1562 about an Italian couple immortalised in a folk tale from a much earlier time.

The first dated instance I can find of this dates back to the third century, but it seems that even this was based on an earlier work, around 8AD, and was plagiarised multiple times before the works that Shakespeare used.

He also copied from a plagiarised version of the poem rewritten in prose in 1567.

Before the original West Side Story, though, the play had been plagiarised multiple times for stage and screen based on William’s play.

How many stories can you use to add depth and interest to your blog if one story can be copied, modified, reused, reformatted, and produced on multiple platforms?

All you have to do is find an angle to wrap the story around, and it’s now your original.

Most writers know that there are only a few themes for any story.

It’s not the theme that’s important.

It’s the way you write the story that counts.

Regards,
Brent.

P.S.  There’s no better way to learn to write structured content than the review training I have mentioned before.

https://link.wm-tips.com/reviews.

The thing about this training is that it will teach you how to structure a review to get results, but you’ll also realise that a structured review can just as easily be a structured blog post or email that gets results.

Sure, you have to write it differently, but the same pattern applies.

All your content aims to get the reader to do something, often to click a link, but take some action.

The review training lays out how to write to get that action.

Your blog posts need to get engagement because that’s one of the key metrics Google uses to rank your pages.

If your readers only read, that won’t help.

You need to get them commenting, clicking, avidly devouring your content.

Remember, Google does not rank websites, they rank pages.

But, you need to have something on your site that ranks in the top 100 before the Google bot will visit regularly.

I’ll get to that later, for now though, this is how to layout your blog posts to maximise engagement with your readers.

This is how Neil Patel does it.

Spend time getting your title right.

The basic format states a problem and offers a clue to a solution.

A bit like the subject line for this email, but you have more room on a blog post.

The title’s job is to get them to read a bit further.

Many people will scroll to the bottom of the post to see if there’s a conclusion, and I’ll cover that later as well.

Once they’ve seen the conclusion, they’ll return to the top and read the post.

The post should start with an introduction that includes a bold statement and tells them what they’ll discover in the body.

Break the rest of the post into 5 – 6 line paragraphs with sub-headings.

People skim posts, so the sub-heads should give an overview of the content, and the paragraphs explain the sub-head in more detail.

Always link out to other sites with more in-depth explanations, but don’t do that for every paragraph.

Two to three is sufficient.

Always end your posts with a conclusion that summarises what the post was about and asks a question relevant to the content.

Remember to label the conclusion with the sub-heading Conclusion.

If this makes sense to you, reply to this email and let me know or leave a comment on the https://wmtips.substack.com page.

​
Regards,
Brent.

​
P.S. When you need something that will entice the Google bot to come back daily, I have found that having a news section helps.

You set one of these up with a plugin to convert RSS feeds to content.

I have also found that having one of these on autopilot does not work very well.

You’ll end up with a lot of not relevant content that will hurt your ranking.

Thousands of pages of crap doesn’t rank.

What does work is using a tool called BlogRiffer.

This is a semi-automated blog poster.

It’s the only one that I know of that works as promoted.

It works by adding any RSS feeds from sources that have content relevant to your site.

Every day or so you log into BlogRiffer, choose a source or two and wrap the link in comments.

These will be posted to your site, and you get a link to the post, which you can use elsewhere.

Simple, easy, controlled and effective.

Take 20 minutes or more to make a few posts to post today or schedule, and you’re done.

Pick it up here https://go.wm-tips.com/riffer, because it’ll make your blog grow faster than anything else you do.

When you examine the competition for page one rankings, you’ll discover something very interesting.

The pages ranking at the top of the list are not the ones with high backlink counts or trust ratings.

Well, sometimes they are but mostly not.

Mostly, you’ll find that the ones at the top of the list have the best on-site optimisation.

Often they’ll also have an exact match domain name for the keyword in question.

Unlike the B.S. spouted by SEO specialists, Google doesn’t give a rats about EMDs.

They do care about you having a high percentage of backlinks with the keyword as your anchor text.

That looks like someone is trying to game their algorithm, and they will shut you out for that.

How do you do that on-site optimisation then?

Obviously, you have the keyword in your domain name.

You also make sure it’s in the description and the first paragraph of your first post.

Use one of the SEO plugins on your blog to help you get that right.

Here’s a potentially helpful tip for you.

Getting the EMD for the keyword you want to target can be challenging, so get a short generic domain name instead.

Then set up a subdomain with that keyword, and you have your EMD.

Google treats subdomains as separate from the primary domain for ranking purposes.

If you own the domain jaadar.com or topnar.com (last time I looked, they were available), you could use any subdomain on those.

For example,

ketodiet.jaadar.com

would rank for keto diet.

I don’t see many people doing this because they think it’s too hard for visitors to type in that URL, and it is, but people don’t type in URLs.

They search Google and click links which makes the URL almost irrelevant.

I’ve watched people type in Amazon and click the first result, so don’t be fooled by sophisticated computer users who complain about URLs being hard to type.

They are usually not your market.

Regards,
Brent.

P.S.  I mentioned yesterday that you could practice writing reviews by checking out Clickbank products and using them as the subject.

That works, and you will get better as you do that, but there is a better way.

Get coached to write better reviews.

Check out this professional coaching here, https://link.wm-tips.com/reviews.

It’ll take you a few days to go through it, but it will make everything else seem so much easier that it’s totally worth it.