Is it a good idea to polarise your audience or not?
That is the question I’m struggling with today.
When it comes to newspapers, they seem to do it regularly and deliberately.
Sometimes I think they attempt to stir up people’s emotions so they’ll provide free advertising and website traffic.
Sometimes I think they do it because they’re just a#$holes.
Some newspapers write and publish only on one side of politics, and others seem to attempt to be better balanced.
It’s no different with radio or T.V. programs.
Does the polarisation of your audience increase or decrease the size of your audience?
If it increases the audience, does it also increase the revenue and profitability of the company behind it?
Because that is the crux of the matter as far as I’m concerned.
If polarising your audience increases the size and profitability of your business, then it may be worth doing.
But I’m not so sure that it does.
I’m well aware that you cannot be all things to all people and that attempting to do that means that you probably won’t have much of an engaged audience.
So, if you are not trying to polarise your audience, you probably shouldn’t talk about politics, religion or salary.
The financial world is OK, but their personal finances are not.
Which seems strange in an email series about making money.
The difference is that I don’t know and don’t ask about your income, nor do I talk about mine in detail.
When it comes to money and income, I talk in generalities to do with making more and stabilising that income as a buffer against life events.
I suspect that there are people here who make more than I do and others who earn less, but I don’t know any details, and I don’t want to know. It’s none of my business.
It’s the same with politics and religion.
I know a little about some of you because you wrote to me and told me, which is fine, and I respect your rights.
This means that I’ll be unlikely to create any great polarisation over those three subjects, at least.
Regards, Brent.
P.S. I feel better now.
Sometimes I write to clear my head and clarify my thinking.
Sorry if you found it challenging.
When you’re working on building your list, you’ll need to have a lead magnet to encourage your visitors to sign up.
You’ll also need a low-cost product, usually called a trip-wire product, to offer on the download page for the freebie.
The problem for most of us is creating an enticing product that has sufficient value that the purchase is an absolute no-brainer.
That problem is Solved.
Solved is a simple PDF that will lead you to create a simple product that is original and will sell. https://go.wm-tips.com/solved.
The page that the link goes to will explain it better.
In military circles, there’s a saying that says, “No plans survive first contact with the enemy.”
It’s the same with your business or life plans.
No matter how hard you have tried to think up every possible obstacle and how to overcome it, your first contact will throw you a different problem.
I suspect it’s also what’s behind the saying “money loves speed”.
When you have an idea, the best thing to do is get started and solve any problems as they present themselves.
When I sold accident insurance on a cold-call basis, there was no amount of planning that I could possibly do.
You knock on a door, and you have no idea who is home or what state they may be in.
Sometimes you are welcomed.
Sometimes you get abused.
Sometimes you get threatened.
Most people are polite and will allow you a chance to talk with them.
About one in a hundred will buy what you are selling.
It’s hard work, but I gained a lot from it.
Not in terms of money, but in terms of personal development.
You cannot plan for any of those encounters.
You have to think on your feet and make a quick judgement call.
When you are building an idea into a business, you have more time to make a decision for every problem that crops up.
You have time to do a Google search or email a trusted adviser.
Hell, you could even email me, I might know the answer, and if I don’t, I know who to ask.
Regards, Brent.
P.S. The discounted price of the No Cost Income Streams blueprints has expired,.
If you want access to the five guaranteed ways to make money online at the best possible price, you can only get that through being a member of the substack group
“But if getting rich and successful was simply replacing negative thoughts and feelings with positive ones, why are some of the richest, most successful people I know miserable, cranky, and gloomy? Not all the time. And not in all circumstances. But as a general rule, it seems to me that most of the people out there making the big bucks are more driven than dreamy, more testy than tranquil, and more hard-pushing than easy-going.” – Mark Ford.
You don’t have to be miserable to grow rich.
But based on what Mark’s saying if you are miserable, it’s not an impediment.
I don’t care much about getting rich. I make enough income as is, and my appetites are limited.
That’s not to say I’m not ambitious in my way about other things.
And that’s why I wanted to share this quote with you because it applies equally well to achieving anything in life, to attain moderate success.
To just get started on any project or change you’d like to make.
To succeed, you don’t have to be miserable, obsessed, or filled with negative thoughts.
But it does not impede you if you are negative, a grouch, or even filled with doubts.
Not unless your job is to be a greeter at Disneyland, a radio D.J., or a head shop owner.
Or who knows.
Maybe you can succeed even in those careers if you just get going.
And if you just have the will or persistence to keep putting one foot in front of the other, however grumblingly.
You’ll find many people in the world of positive thinking gurus who will try to tell you that you’ve got to get your head right if you want to see any success.
They make a fortune out of making you feel bad and then telling you to change your thoughts.
The book and movie “The Secret” are partly based on this religion.
I can tell you that it’s not true.
The difference between successful people and those who fall short is not their attitude.
Nup, the difference is in their determination and their persistence in action.
It doesn’t matter if you’re happy, miserable, or somewhere in the middle.
It does matter that you take consistent action, no matter how small, in the direction of your goals.
Anyone can take consistent action when they know what to do.
Regards, Brent.
P.S. If you’re unsure what to do, this short training will put you on the path.
It covers everything you need to go from creating a product (or using a PLR product) to have it online for sale in 8 days.
One step per day so you can follow along and get it done.
You only need to use free tools, some of which you’ll already have.
It works just as well with affiliate products, so don’t let not having a product stop you.
Our youngest son, a chef, called in last night and ranted as he does every year at this time.
As he pointed out, on Saturday, they have 20 bookings.
On Sunday, 200 bookings.
Why do most people think they have to take Mum out for a meal on Mother’s Day?
Why can’t they spread it out over the weekend or several weekends?
And what is wrong with the other 364 days of the year for celebrating your Mother?
We go out when it’s not crowded with people, and the seating isn’t on a rolling basis where you get kicked out after your 90 minutes are up.
I know that my Mother preferred that, and I know that my wife likes that.
What will you do?
Regards, Brent.
P.S. In the last email, I told you that there was a limited time to take advantage of the discount on the No Cost Income Streams blueprints.
To be honest, I’m not 100% sure when that discount will end.
It’s set for Wednesday the 4th, but I’m not sure what time zone that’s in, so you may or may not be able to get the ten dollar discount if you go there now.
I can tell you that if you subscribe to Substack as a paid member, you’ll get it for free.
Yep, they are online and available. Some of the videos are a bit rough still, so there is a discount for you. First, though, you might like to know what’s included. Five main methods are covered. Product Launching. Freelancing Video Marketing Email Marketing…
Some of the videos are a bit rough still, so there is a discount for you.
First, though, you might like to know what’s included.
Five main methods are covered.
Product Launching.
Freelancing
Video Marketing
Email Marketing
Affiliate Marketing
There is a sixth model, the Free Traffic model, which I haven’t included in the models to make money with because it’s essential to all of them.
Email marketing is also essential to all of the other models but can be a model in its own right.
The best way for you to move forward with this is to choose one model that appeals to you and focus on that until you’re profitable.
Then, if you wish, you can attack one of the other models.
Each model has video and text-based training, which means you can dip in and out of each section.
You can move at your own pace to make sure you fully grasp each step as you implement it.
There are 80 sections in this, and as you can imagine, it’s not going to stay at this price for long.
But, because you’re reading this email, thanks, and it’s a bit rough in places, you can get a $10 discount on the already low price using the coupon code tenbux, but only until Wednesday.
Some of the videos are a bit rough still, so there is a discount for you.
First, though, you might like to know what’s included.
Five main methods are covered.
Product Launching.
Freelancing
Video Marketing
Email Marketing
Affiliate Marketing
There is a sixth model, the Free Traffic model, which I haven’t included in the models to make money with because it’s essential to all of them.
Email marketing is also essential to all of the other models but can be a model in its own right.
The best way for you to move forward with this is to choose one model that appeals to you and focus on that until you’re profitable.
Then, if you wish, you can attack one of the other models.
Each model has video and text-based training, which means you can dip in and out of each section.
You can move at your own pace to make sure you fully grasp each step as you implement it.
There are 80 sections in this, and as you can imagine, it’s not going to stay at this price for long.
But, because you’re reading this email, thanks, and it’s a bit rough in places, you can get a $10 discount on the already low price using the coupon code tenbux, but only until Wednesday.
Stop reading Google’s B.S. and that of their sycophants.
Your original content is created the instant you write it because it’s in your voice, with your emotion and your phraseology.
The subject matter may have been ‘done to death’, but your version is a new look at the same subject.
Search Amazon for any subject in any niche, and you’ll find dozens of books, each of them different in some way but all of them on the same topic.
I have a collection of books on radio communication antennas.
Yes, I do know I’m a nerd, but the point I’m trying to make is that while I have around 20 books on the subject and have read them all several times, they are all different.
I learnt something new from each of them, and when I wrote my book on the subject, it was different again.
Each person writes on a subject slightly differently with slightly different insights.
Someone reading one of these posts, books, emails, whatever, will gain a different perspective from each and one of these may provide the aha moment when they finally get what they’ve been seeking.
What you write will be valuable to someone, and you may never know who or how.
When you create a book, post or training module to the best of your ability, it can still be improved and will be through the feedback you get.
Your readers will ask for clarification or explanations.
Your answers improve the work.
You can’t improve what you haven’t created.
Regards, Brent.
P.S. Today, I’m giving you a heads-up about a new A.I. product that I think will be in the ‘best of class’ group.
How can I say that when I haven’t seen the product yet?
YIVEWriter is a new product from Marcus Cudd, the creator of the YIVE group of products.
I use some of the other products and know they are excellent, plus he and his team keep making them better based on feedback from the users.
That feedback was the trigger for the creation of YIVEWriter.
I think I can guarantee that whatever the product is like when it releases will not be where it stays as it will be improved almost weekly as the end-users, you and I, tell Marcus what’s required.
YIVEWriter is available, but only in Pre-Beta form for a one-time price.
When it moves into Beta, the price will go up dramatically.
When it moves out of Beta, it will not be available for a one-time price, and it will be a subscription.
So, for those of you who don’t have an A.I. tool they like yet, here is your chance to take a punt and lock one in at the best price it’s ever going to be. https://go.wm-tips.com/yivewriter.
YIVEWriter is a stand-alone A.I. tool, which means you can use it for any content.
When RSS hit the Internet, it was claimed that it would kill off email lists because people would switch to their RSS aggregators instead.
It never happened.
RSS, or Realy Simple Syndication, keeps track of websites without visiting them daily.
Your reader gets the latest content from the website and shows you the headline and a summary.
If you want, you can click the headline and read the post.
Once you’ve read a post, it’s removed from the list.
That last bit is why I think it never realised its potential.
People don’t want to keep all their emails, but they don’t want to delete them all either.
If there had been an RSS reader that behaved more like an email client, it might have done better. Who knows.
The other thing that might have contributed to its demise is that some marketers realised that having lots of RSS links on platforms gave them an ever-increasing number of backlinks for every site they set up.
That doesn’t work anymore because most public RSS aggregators have closed down.
That doesn’t mean that RSS is not helpful.
Most websites have an RSS feed link you can exploit.
You can use several tools to gather content from websites in your niche to help you create content for your site.
You can write content based on the central idea in the post, or you can curate that content for your site.
There are plugins for WordPress that will take an RSS feed, create a post for you, and publish it.
That’s not the best way to use them, though.
The best way is to have them create the post as a draft for you to edit.
Regards, Brent.
P.S. I had a training module on using RSS feeds with a list of 30 or so sites you could submit your feed links.
Before releasing my latest product, I tested the links, and most of them have gone.
The remainder wants a fee for every link you submit.
That module is no longer relevant, so it’s gone.
There are probably other things in the modules that I need to change that I haven’t found yet, but that’s the nature of the Internet, it’s a dynamic medium, and we all have to remain agile to profit from it.
This tool, https://go.wm-tips.com/riffer, helps you gather relevant RSS feeds and either riff on the blog or curate it.
Blog riffing is copying a quote from another blog and writing a blog post based on or inspired by it, usually with a link to the original post.
From that, I’ve put together an extensive training on four different ways to make money online plus one on generating free traffic and one on list building because without traffic, you’ll get no sales, and without a list, you’ll have to work harder every day to make sales.
Each model has full instructions for those who haven’t done this before and tips for the more experienced folk covering the parts they may not have thought of.
There are 80 videos with transcripts, but you don’t need to watch them all to gain massive benefit from this.
You can choose one model and work on that one until you have reached the level of success you want.
You’ll get massive benefits from choosing one model and working through the list building and free traffic models.
It’s not entirely completed but will be in a day or so.
Proofreading, watching videos (hopefully not having to remake any), and other tasks still need completing.
Pricing?
It will be very inexpensive for you and free for those in the Substack paid members group.
Regards, Brent.
P.S. I’ve got nothing more to add here.
Just be on the lookout for the email with the launch details in a day or so.
