It’s something that happens to every successful marketer.
It’s about the moment you realize you “know enough”.
Many people fall into the trap or “loop” of purchasing more and more information in search of the “secret formula” for success.
We are led to believe that this online stuff should be simple.
So we look in vain for an uncomplicated formula.
The formula is simple, and you already know how to be successful online, which is as simple as “put in the work”.
I’ve seen people spend thousands of dollars seeking the “golden formula”.
They’ll never find it because it doesn’t exist.
Or, when one ‘loophole’ does arise, it does not last long; the market becomes flooded with individuals chasing the chance, and the opportunity loses its strength overnight.
That is why I believe it is critical to participate in online groups and forums, read all of the free material available, and then choose a path that is right for you.
After you’ve determined which path is ideal for you, purchase a couple of eBooks relating to that business model.
And commit to it.
Don’t get sidetracked by the Next Big Shiny Object.
Everyone will try to sell you something.
They’ll all try to convince you that it’s the next greatest thing, but they’re just peddling something.
I’m not suggesting you shouldn’t buy anything.
I’m saying concentrate on one part of your business and get to work.
Don’t get bogged down by buying everything new that comes along.
It will not end.
There will always be new products to fall in love with.
You must understand when to stop.
It’s a problem, but acknowledging you have one is the first step.
So take a look at what you’ve got.
Examine yourself and decide to take action.
You most likely have everything you need to have a successful online business.
Instead of investing in information products, start investing in your business.
One of these business models will suit you perfectly.
All of the guides are already in place to confirm that you are on the right track, and they show you how to set everything up at no cost.
There is a saying, “A man convinced against his will is of the same opinion still”.
Which seems to contradict what we try to do as marketers.
At least that’s what it appears that we do.
However, the reality is that we do something very different.
What we do is supply products to people who already want them.
Our job is to find those people.
Most people are incredibly resistant to changing their minds about anything.
On the contrary, they constantly look for facts proving they are absolutely correct about every opinion, belief, or emotion they already have.
Therefore, when it comes to persuasion, your job is not to change anyone’s mind.
Your job is to use the facts, opinions, beliefs, emotions, myths, and memories that are already inside that head to result in the action or behaviour you want to evoke.
The best way to do this is not to change their mind but to validate their emotions.
Someone is feeling unloved, for example?
The last thing they want to hear is that their mother loves them, their siblings adore them, their grandparents love them, their friends love them, and so on.
They don’t want facts.
In other words, they want sympathy!
And that sympathy can be subtly channelled toward whatever you want them to do:
“Oh, you poor baby, it’s true.
Nobody loves you because nobody understands you.
They don’t see your inner beauty because they don’t notice or pay attention to you.
But I have a perfume here that contains a secret ingredient used by female wombats in the outback of Australia to attract a mate.”
P.S. No doubt your significant other or ignorant inlaw doubts you’ll ever make a buck online because you have struggled for some time and not struck that goldmine yet.
No one else will share the real secret with you because they don’t care for you as I do.
You understand that no one can click a link if they haven’t opened your email, but if you use a click-bait subject line and the rest of your email doesn’t engage them, you won’t get the click anyway.
You’ll probably only annoy them enough to unsubscribe or mark your email as spam.
Unsubscribing is OK, but marking as spam isn’t.
The only thing a high open rate helps with is getting your autoresponder to love you more.
They don’t help with the primary purpose of your emails, conversions.
I’ve noticed with my emails that a higher than average open rate does not translate to a higher click-through rate or more actions.
I guess segmenting your list will aid in getting more of the required response, but that’s only because you’ve pre-filtered the subscribers rather than allowing them to self-filter.
Some of your subscribers will open almost every email you send regardless of the subject line, but most will only open the ones they are interested in.
Travis Sago, a well-known successful email marketer, says you should write your subject lines as if you had to pay for each open.
That’s telling you to give enough information in the subject line to allow your subscribers to self-filter.
That makes sense to me.
When you think that way, you’ll stop using those click-bait subject lines and start getting better responses from your subscribers.
Regards, Brent.
P.S. Talking about subject lines is all very well, but if you don’t have an email list to write to then it’s a pointless subject.
Sometimes it’s possible to revive a dead or inactive list, but it’s usually faster and easier to add more responsive subscribers and filter out those who are inactive.
Travis Sago doesn’t teach much about email lists, however there is another well-known email marketer who does.
He teaches what he does, not what he thinks might work like many others.
One of the key measures of a successful investment is the ROI, the return on investment.
But that shouldn’t be limited to the financial side of your life.
You can maximise the return on the work you do in one simple way.
Reuse the work you do.
It’s hard to get rich if you create one-off custom work unless you are Pablo Picasso.
Likewise, it’s hard to get productive if you spend hours researching and writing an email, which is read in just a minute or two by your readers, and then you throw it away and start all over the next day.
The good news is that the two parts of “info” and “tainment” needn’t be tightly linked.
And more good news:
Content doesn’t have to be created with reuse in mind to be reusable.
So, you could say that my point today is really:
Do work you can reuse, and reuse work you have done.
Regards, Brent.
P.S. When I mentioned in the PDF about using specific platforms to make sure the Google bot picks up your links, I failed to point out that these are classic places to reuse the work you did in setting up the accounts.
All you need to do with subsequent links is post them to the same page because the Google bot will check those pages regularly.
Those digital spiders are hungry beasts and keep returning to places they found food previously.
You know that the Google bot follows links to web pages and then analyses them to add to their database.
Thousands of these little bots are scouring the Internet day and night, tirelessly collecting data.
Google has massive server farms that house all this data and then deliver their summary of it for each search on one of their web properties.
Did you know that Google estimates that they have less than 10% of the online data?
Much data is locked away behind login pages that their bots cannot access.
These are membership sites, private forums, most of Facebook, Twitter, etc., anything that requires a password to access unless Google has been granted access through a backdoor.
This has nothing to do with the dark web, which is locked away from most people, including the bots.
When you put backlinks on any site that isn’t public facing, Google cannot see them, so you are wasting your time and effort if you are doing it for SEO purposes.
Of course, these sites have their own traffic built in who will find your links and follow them.
Since links are essential for the Google bots to follow, it’s a good idea to make sure they can be found, and the best way to do that is to ensure they get indexed.
P.S. I have reduced the subscription to the Substack membership as my contribution to your budget.
Those who were on the higher subscription have been refunded the difference between what they have paid and what the subscription is now so no one is paying more than anyone else.
When the economy gets tough, many people look for ways to make or save money,
You already know that prices are rising faster than wages and those in charge have no idea what’s happening in the real world where we live.
However, because we have the Internet now, there are many ways to make extra income.
You can make extra money by helping others learn how to make extra income.
If that sounds a bit circular, consider this.
You have been online for a while and have skills in writing emails, making videos, etc.; if you don’t have them yet, you know where to get them.
You can help all the small businesses who need tech support or someone who can write an email newsletter for them, etc.
They don’t have the time to do it and will happily pay someone to help them sell online and communicate with their customers.
In addition, thousands of people are already searching for ways to make money online.
That activity has snowballed since 2020 when they were shut down for weeks at a time.
I believe that this activity will ramp up further as the economy tightens.
It’s up to you and me to take up the challenge and help those people who desperately need it.
You know those scamming gurus will take advantage of them but not help them at all.
You will be providing value and something that will help them, you only have to beat out the scammers, and it’s your and my responsibility to do so.
After all, it’s an ill wind, as they say.
You have a little time before the SHTF, as the preppers say to take some action so you can talk from a position of knowledge rather than one of learning.
Regards,
Brent.
P.S. You can grab the training in the No Cost Income Streams blueprints, https://go.wm-tips.com/full, choose the one you like the look of and get stuck in.
You could have proof that what you’re doing works in weeks.
Then you can write it up as a case study and sell it.
If you ask nicely, I can set you up as an affiliate for the NCIS, and you can sell your case study with an upsell to the training you used.
Helping people make ends meet is a satisfying thing to do.
Most of you have never had an account breached or shut down.
I have had it happen several times, but I have more web-based properties than you, which makes me more vulnerable to attack.
I have realised, though, that those bad eggs are always searching for a back door into every website they come across.
Since all software has bugs, yes, all of it, there is a good chance they will find a way in.
Once in, it can be difficult to get them out.
The best thing you can do is to make a backup of your site before any update and afterwards.
Make sure your passwords are hard to crack.
Run a security plugin.
I use the free version of WordFence on all my WordPress sites.
Even with all these in place, a hack is still possible on the platform you are using, giving access to your account.
All hacks impact your traffic flow when you rely on SEO.
Your accounts are always vulnerable to attack or shut down at any moment, so you must have your own traffic source and a way to contact your audience that you control.
Regards,
Brent.
P.S. The best way I know to build a responsive list is the way Tony Shepherd does it.
You are probably aware that I rate his products and training very highly.
This one is no exception.
When you read through the sales page, you’ll get a much better understanding of why so many others get this wrong and don’t manage to get an email list that responds.
Check out Tony’s Super-responsive email list training.
We all know the fable of the tortoise and the hare from Aesop’s Fables stories.
And we all think we know the moral of the story.
But, when it comes to how we run our lives and businesses, we all act like the hare.
Why is that?
Why are we all so damned impatient to get results?
Would all those fast food places be doing such great business if we weren’t?
Would there be a market for lottery tickets?
Would gambling of any sort cease to exist?
Do you think anyone would ever get a speeding ticket?
Would road rage cease to be a thing?
I’m sure you can think of many more examples of people living like the hare, not the tortoise.
And yet we see examples of people who run their businesses like the tortoise, and they are rare enough that others think they must have had a lucky break.
Perhaps they had some special insider knowledge.
I can tell you that, in fact, they did have special insider knowledge.
It’s the same insider knowledge I see every time I deep dive into any successful person or company.
They leveraged time.
Growing a business as an individual or a group takes time, effort and money.
The less money you have, the more effort is required.
It’s often called sweat equity and denotes the simple fact you must put in to take out.
Ignore those hares running around changing direction, leaping over small mounds, chasing rainbows.
They’ll all be left far behind you as you keep plodding along in the direction you want to go.
You’ll get there so far ahead of them that you’ll think they must have been having a little nap.
Regards, Brent.
P.S. An online friend, Steve Mellor, has released his Podcast Advantage course.
Podcasting has become the hottest way to generate an audience because people follow the hare’s example and don’t have the time to read a book or watch a video because they are so busy being busy.
This means that they resort to podcasts because they can listen to a podcast while driving to work, exercising in the gym, or any other activity where they don’t have to think too hard about what they are doing.
We listen to them sometimes while travelling because driving for hours can get boring.
The market is growing, and if this is something you’d like to explore, this training by Steve is the best available.
