When you understand how people make their decisions, it becomes easier to ensure that you attract the people who will be interested in buying your product and repelling the ones who are not.
Yes, that’s right.
You need to repel the people for whom your product is not the right fit as much as you need to attract the ones who are.
The goal of all your marketing is to have happy customers.
It is not to make as much money as you can.
I know that seems like a contradiction, but making happy customers will bring you more customers, and your income will be ever-increasing.
There are three phases in the journey to becoming a happy customer.
The first is their research.
This is the phase they are in when you get yourself in front of them across media and multiple ways.
The old saying that a customer needs to see your message an average of seven times before they buy comes from their behaviour during this phase.
You are not necessarily putting them in front of a sales pitch every time.
You’ll get better results when you pump out more general information with a link to the sales page.
Talk about a single benefit in each publication, and rotate the benefits over time, but only one in each post, video, podcast, etc.
As they do their research, you keep popping up in their feed and their search results.
Now they explore your material and discover their reason for buying your product.
That reason is essential.
That will be the driver to a successful purchase.
The reason will help keep them on track to getting a successful result with your product which is what you want.
The third phase is the purchase and consumption or use of your product.
When you’ve done your job properly, they will email you to thank you.
Well, some of them will.
Others will tell their friends and share their success.
Now you know why I keep telling you to pump out content.
It gives you links to your main pages for SEO purposes.
It brings visitors to your sites.
And it assists your prospects in becoming customers.
Regards, Brent.
P.S. Coming to a sales page near you soon is my new traffic funnel.
In the meantime, you’ll need to get started on your email account and your landing pages and begin driving traffic to build the list.
I haven’t found that valid for most of the methods they promote.
I suspect that the technique is only promoted after it stops working so well.
Kind of like a last hurrah to scoop up some additional cash.
I guess that makes me a cynic.
Some things continue to work well for everybody, but most people prefer a shortcut.
The problem is that there is no shortcut.
There is no magic button to press that delivers mountains of cash.
If there was, would the developer sell it to you for $27?
My yardstick for the value of a product is the dollar value placed on the bonuses offered with the product.
That’s not the bonuses offered by the affiliate, just the ones offered by the original vendor.
Does it make sense that there is a much greater dollar value placed on the bonuses than the product’s original price?
If you have to pad the product with thousands of dollars of bonuses, is the product itself worth anything?
I don’t think so.
By the same measure, if the additional offers in the funnel are required to make the product perform like it was sold on the sales page, you have been defrauded with a bait-and-switch con.
Grab a refund immediately.
You wouldn’t buy a car and then discover that it didn’t have wheels, an engine or a gearbox and that you had to buy them separately.
Products to help you make money online should be the same.
You should get everything you read on the sales page.
The contents should match what it says on the tin.
In one of my financial newsletters, there is an article about the price of fuel.
The fuels are diesel, gasoline, and gas.
The suggestion is that the price could double or quadruple in the next couple of years.
Their logic is that since global governments have been telling the oil companies for the last 5 – 10 years that they will be shut down in the short term, there has been no exploration and, therefore, no new finds.
They have also been shutting down refineries rather than doing the extensive and expensive upgrades and maintenance required to keep them going.
The demand has been rising, and as we all understand, when there is limited supply and increasing demand, the price rises.
These price rises are not a result of the Ukraine invasion, which has exacerbated the supply problem, but the issue has been bubbling along for years.
My questions to you include the following:-
How will you pay for the increased cost of doing what you’re doing today?
How will you pay for the increased cost of supermarket supplies, assuming there is stock to buy?
How will you pay for the increased power bills?
I know what I’m doing is the right thing for me.
I’m building up my Internet business to develop an additional source of income.
Look, I know that this inflation may not come to pass, but I also know that being prepared is far better than wishing and hoping it’ll all work out quickly.
Regards, Brent.
P.S. If you haven’t made your first $1k online, check out this free video showing you how to get there fast.
There is a small learning curve with any new tool, and these are no exception, but you can build amazing landing pages and manage your email lists just fine with either.
It’s not something I do often because I mostly make my sales pages in either Convertri or Systeme.
However, I have been asked to create a mobile-ready stand-alone web page for a friend.
I used and liked Komposer for many years, but it no longer works with my Mac.
I went on the hunt for something that would do the job, which proved challenging.
Some old ones still work and have been updated, such as Arachnophilia, which is Java-based.
I discovered this tool in 1998.
I used it then for quite a while, and it still works pretty much the same today.
But, it is clunky and doesn’t have a toggle between code and what the page looks like, which Komposer does.
I looked at probably another ten tools, none of which were suitable because they were pretty much only code or very limited in their WYSIWYG layouts. (What You See Is What You Get).
Then I remembered NicePage.
I used NicePage to build a WordPress page which worked well, but when I removed the NicePage plugin, the page went to a worse layout than Divi leaves you with.
Consequently, I stopped using it.
I had forgotten that it would also allow you to export an HTML page.
It has some quirks, but if you need a stand-alone page, this tool might fit your bill.
It’s available for Windows and Macs as a desktop or a web-based tool and is free to use.
There is a paid level that you probably won’t need any time soon.
I’ve pressure cleaned and resurfaced the deck and the gazebo.
Edged and mowed the lawns and trimmed the bushes.
What I haven’t done is much on the computer.
Unfortunately, none of the yard work makes me any money.
The computer work does.
Sometimes, though, we all have to take advantage of the great weather to do the stuff that needs to be done during the daylight hours.
I’ll be out riding for a couple of hours when you read this email.
My usual riding buddy won’t be with me because he’s decided to go surfing instead.
I can’t believe that.
Why would you go surfing when you could be riding?
Nah.
I know he would rather be surfing than pretty much any other activity.
What do you do to unwind or for exercise?
Do you have a regular routine?
What about your work schedule?
Do you have a regular routine there as well?
I know some of you do because you’ve told me, but I’m not sure about others.
It’s crucial for your success, at any level, that you have a routine to generate traffic to your sites and a routine to create more content to feed that traffic.
Even a shiny magic button won’t produce any money unless you take action to push it.
Like any income-producing activity, you still have to do the activity to produce the income.
It’s never about the idea or the product.
It’s always about marketing which is the activity required to get sales.
Marketing is not only sales pages or sales videos.
It’s also about getting your message in front of the eyeballs of the right people.
The people who want what you have and are prepared to pay.
When you can get sufficient eyeballs on your content and offers, you will make money, even if the sales page is not world-shattering.
