Author: Brent Milne

Oct 19

October 18, 2022October 18, 2022

Despite surface appearances, people have changed very little over the last several hundred years.

We all still have hopes and dreams.
We all still crave love and appreciation.
We all still have good and evil in us.
We all still have our prejudices and blind spots.
We are all still susceptible to being swayed by a clever sales pitch.

When I remember the old saying, make haste slowly, it reinforces something I’ve been thinking about lately.

Most of the offers you’ll get in your inbox will take you to a sales page that promises tremendous results for almost no work or effort.

These B.S. offers sell thousands of copies, and none of them work.

When you get a superb offer, they often sell less than a few hundred copies and do work.

That’s what I’ve been thinking about.

How to present something that I know works to people so that it gets snapped up as fast as the B.S. products.

Suppose I follow the same pattern as those crap products.

In that case, I’d write a sales page that made outlandish promises, fake testimonials, and multiple upsells that have appeared on the front page as if they were included but are sold as if they are needed to make the front-end product work.

If I had no ethics or morals, I could do that.

That’s not me.

I couldn’t sleep at night.

There is no shortcut to an online income.

There is no fast track either.

You focus on one thing until it works.

You do whatever it takes for as long as it takes.

You do have to start with something with a reasonable chance of success, so no re-inventing the wheel.

You can only make haste by doing more of what’s needed, not by trying to find an easy way or a shortcut hack.

One of the things you’ll have to spend time doing, at least in the early stages of a campaign, is driving traffic.

Not driving traffic to your landing pages is one of the biggest mistakes would-be marketers make.

You can buy visitors.

This is fraught with challenges.

Who is a good vendor?
Where do I find them?
How much will it cost?
Will I make a positive ROI from buying traffic?

Because of these challenges, many marketers decide they want free traffic and dive into the world of SEO.

After a while they discover that SEO is more challenging than they thought and that the competition is fierce.

Not only that, but it can change on the whim of Google or Bing.

There is an answer for the low-budget marketer.

Tap into the traffic of the forgotten platforms and siphon some of their traffic.

Find out more here https://llpgpro.com/rztycj7t/.

Regards,
Brent.

Knowing something is not enough regardless of how well you know it.

Knowing something is not enough regardless of how well you know it.

Knowledge is easy to gain.

Oct 18

October 17, 2022October 17, 2022

Knowledge is not skill.

You don’t have any idea of the truth of any knowledge until you try to implement it.

All skills are knowledge plus practise.

This means that you can develop any skill by learning and practising your new knowledge.

As a marketer, you’ll need to develop skills around writing and persuasion.

The knowledge is relatively easy to gain via YouTube and other websites, but it’s the practise that slows people down.

What can you do to develop the skills you need?

One way is to write something every day and post it online.

If you are working on your persuasion skills, writing classified ads to sell surplus stuff from home gets you started.

The next step would be to become an affiliate for a product you use and write reviews for that product.

Reviews are pre-selling products so that when your reader clicks through, they are warmed up for the sales page to do its job.

Once you are managing to develop some commissions from your reviews, you can create a product and work on selling that.

Your first product might be about how to write reviews that sell products with your case study of how you do it.

At this stage in your marketing development, the Internet is your oyster.

Scale to suit the income level you are comfortable with.

Regards,
Brent.

P.S. When you are getting started down this path, it can be beneficial to get an experienced person to review your early work and guide you on how to do it better.

One person who can help you write better reviews is my friend Britt.

She has helped me with this process and continues to help me in other ways.

I have found her guidance invaluable, as I’m sure you will.

This is where you apply for help.

https://go.wm-tips.com/reviews.

There have been more emails about email being dead.

There have been more emails about email being dead.

Sad really.

Oct 17

If that’s not irony, I don’t know what is.

The odd thing about all the emails I’ve been getting about the death of emails as a marketing tool is that most of them have been promoting their Social Media marketing tool.

That is all very well, but all the Social Media platforms notify me and you about events by email.

Huh?

If email is dead and Social Media is the way to grow, why do they email me to get me back on their platforms?

And why do they want an email address to sign up or log in and send an email for you to confirm that your email address is valid?

No, email is not dead.

It’s not even on life support.

Emailing others is still the highest Internet activity there is.

Of course you should embrace any of the Social Media platforms that take your fancy.

Build an audience there but focus on getting that audience into an email list so if/when that platform dumps you for some unknown infraction, you’ll still have your main audience backed up on your computer.

If you don’t have a way to collect emails and don’t know where to start, this will get you going.

October 16, 2022October 16, 2022

Regards,
Brent.

Google, Yahoo and other big email providers are getting serious.

Google, Yahoo and other big email providers are getting serious.

But not smarter.

Oct 16

They are getting ticked off by poorly formatted HTML emails and are planning to filter them out.

My emails are usually text only.

I don’t care too much about having an email that looks like a web page, as I don’t see that as helpful.

Particularly for those who read emails on their phone.

Images and other formatting can really screw up the layout of an email on a small screen, so I don’t do that.

Apparently, many other people do throw in everything in an attempt to make the email more visually appealing.

I try to focus on good and informative content, which makes the layout almost irrelevant.

I only read emails in text mode, so I don’t see all the pretty crap they do.

With the big tech companies getting ticked off, they will force the issue and insist on people only using MJML formatting for emails.

The really odd thing about this is that MJML allows you to save your emails in HTML format.

Because the HTML will be formatted appropriately, those emails will be permitted.

This was all news to me, so I looked for more information and found a free tool to format the emails.

I have put this email through the tool to find out what it would look like, and will be looking for feedback from you. No this one isn’t.

The free tool I’m using can be found here https://mjml.io.

Regards,
Brent.

P.S. It seems that I’m unable to use the output from this tool on most of the autoresponders I use, so this email is not in the MJML format.

I’m not a fan of writing an email in a coding environment and then converting it to HTML (actually XML Modified) to satisfy some lazy programmer in a company with thousands of programmers.

I won’t be using this format.

That shouldn’t stop you from building your email list though.

Start with a proper funnel, send visitors and grow from there.

October 14, 2022October 14, 2022

I hate funerals. I’m not going to mine.

I hate funerals. I’m not going to mine.

Find out how.

Oct 14

October 13, 2022October 13, 2022

We had to attend a funeral today for one of my wife’s cousins.

We had caught up with him in two places on our last caravan holiday, and he passed only a few weeks after we got back.

Fortunately for him, it was very quick.

I struggle with funerals even when they’re on T.V. or in a movie.

Yes, I get a bit emotional, and I find that challenging.

Anyway, I’m not going to mine.

I have told my family that I want to go to the body farm.

If you are unaware of these places, they are essential for the studies of forensic pathologists.

What happens is that they place bodies in various situations, such as in a swamp or under seawater, in a dense forest or any other place where they might find a body.

The purpose is to track the gradual deterioration of the human body under differing conditions so they can identify the age of any cadavers they might come across.

It’s essential work, and I would like to feel that I can be useful for another 30 – 50 or more years.

Some people find that idea disturbing, but I find it fascinating.

I may never know if my family complies with my wishes, but I hope they do.

Regards,
Brent.

P.S. No matter where they finally lay me down, I want to ensure that my family’s finances are secured.

Leaving a legacy for your family’s future or your favourite charity is something that most people would like to do, but many people don’t see how they can do that.

The best way is to set up a fund that generates returns without additional input.

True passive income is the goal.

Some build large property portfolios.

Some build self-managing businesses.

Some invest in multiple businesses and business types.

This is great for those people, but they all require large sums and time to accumulate.

To short-cut that process you need to take a different tack.

The internet can supply all that, but you must prove it to yourself first and then leverage what you learn.

Start here https://go.wm-tips.com/4-in-1.

Big tech companies are trying to censor you.

Big tech companies are trying to censor you.

Public forums should be public, not censored.

Oct 13

October 12, 2022October 12, 2022

Well, maybe not you, but certainly some users.

Last week, PayPal tried to sneak a new clause into its terms and conditions.

It would allow them to confiscate US$2,500 from a user for the act of spreading ‘misinformation’.

No due process. Just at their discretion.

Unfortunately for PayPal, this massive overreach was spotted, and the Twitterverse erupted with people closing their accounts.

PayPal swiftly backtracked and said it was a ‘mistake’, but the damage was done and the intent clear.

They recently partnered with a liberal group to identify and deplatform anyone they deemed ‘extremists’.

This is a dangerous route for society to go down.

Who decides what is free speech and what is prohibited speech?

Remember that an early WikiLeaks was banned in 2011 by Mastercard and Visa for the crime of printing the truth.

Gmail is helping you decide who to vote for in the coming mid-term elections.

They are filtering emails from Republicans into the junk folder while allowing Democrat emails to stay in the inbox.

Facebook routinely filters Republican posts out of your feed while promoting Democrat posts.

I don’t understand why they would be doing this, but the evidence is clear.

No doubt they are manipulating public opinion on a whole range of other issues which is wrong.

You should be allowed to see and hear all sides of an argument and make up your mind based on your beliefs.

These companies are not permitting you to see all arguments, so you cannot make a fully informed decision.

Those decisions affect your life and the whole economy.

I’ve always believed that you have the right to make all the mistakes you choose.

I know I’ve made plenty of mistakes, but I have also made plenty of excellent decisions.

You only have to get 51% correct to have a great time.

But you do have to make decisions often with limited information.

Those big companies have no right to limit your access to information that may help you make better decisions.

Regards,
Brent.

P.S. You’ve heard about how a butterfly flapping its wings causes a hurricane across the world?

It’s not true, of course, but the idea is that a small change here can have huge impacts elsewhere.

You keep getting bombarded with “Make your first $1k” or “The fast way to six figures”.

Marketers love to use those ideas, and it seems that many people are attracted to the idea as well.

I’m offering you a way to make your first $1 in a simple way.

When you make your first $1 or first $100, it cements in your mind that you can make this work and that your dream of the Internet lifestyle could be a reality.

Start here https://go.wm-tips.com/4-in-1.

UFOs are real.

UFOs are real.

I’ve seen several.

Oct 12

A UFO is an Unidentified Flying Object.

It doesn’t have to be a flying saucer or an alien visitor from another planet or solar system.

It’s just a flying object that is not unidentified.

It could be an experimental aircraft of terrestrial origin.

The two I saw were coming from the east as I drove north into Mt Gambier.

I saw two lights that I thought were the landing lights of a light aircraft, which was not unusual, but I stopped because I like to watch aircraft.

Then the lights changed position as they swapped sides.

Now that isn’t something a single plane can do, so I got very interested.

They were both still flying towards me.

I rang a friend.

“Hey Darren, go out to your backyard and look towards Grant High.”

“OK.” Long pause. “What the F#$%k is that?”

“What do you see?” I asked.

“There’s two lights heading west; no, they’re turning south now.”

“Thanks for confirming for me. I have no idea what they are, but they are not landing at the airport as they’ve now turned away from it.”

They continued to head south until I couldn’t see them anymore.

South of Mt Gambier is Antarctica, a long way south with no land other than a few small unpopulated islands with no landing strips.

What were they? I have no idea except that they didn’t behave like aircraft, and they were not heading to an airport.

Regardless of your beliefs, I know what I saw and have independent verification that it wasn’t my imagination.

Regards,
Brent.

P.S. There are many things in our world that we don’t understand.

Perhaps we will one day.

Perhaps some people already do but don’t share.

I don’t have those answers.

What I do have is an answer to your desire to take control of your finances.

At least the first steps towards that.

A way to prove to yourself that Internet income isn’t a pipe dream.

Have faith in yourself that you’ve got this.

October 11, 2022October 11, 2022

2FA isn’t always as secure as you would like.

2FA isn’t always as secure as you would like.

It should be, but it isn’t.

Oct 11

While 2 Factor Authorisation seems to be the answer to hackers, it’s not always as secure as it should be.

Don’t get me wrong here.

It’s a great idea to have a secondary source of truth that you are the person who is logging in.

The problem is that over 50% of the sites I use that have 2FA set up do it badly.

That includes some big private and Government sites that claim to know what they are doing and should know but clearly haven’t thought things through.

Next time you use a site that sends you an SMS to give you a code to authenticate your right to log in, check to see if you can use the code without logging into your phone.

If you can, then that’s not secure.

I’m not going to name names because that’s not secure either, but you need to check for yourself.

Regarding security, do you use a digital wallet app or carry your credit cards in your phone case?

Many people do, but what happens if your phone is lost or stolen?

I don’t know if they exist or not, but it would not surprise me to find out that there is a backdoor into your phone.

I know they used to exist because I worked on selling, installing and reprogramming phones before they got smarter.

If there is one, you can bet everything in your bank account that the bad guys know what it is.

Regards,
Brent.

P.S. Now that I’ve scared you spitless and you’re about to remove the wallet apps, relocate your cards to a separate card holder with RFID protection you might like to check out something much safer.

This little funnel is the simplest and fastest way to get an email list growing and money coming in.

October 10, 2022October 10, 2022

Every decision is a balancing act.

Every decision is a balancing act.

It’s the Yin and Yang of the world.

Oct 10

SAVE

We all only have 24 hours each day, seven days each week, 52 weeks each year and, according to some four score years + 10.

Everything we decide to do today means that something else has to be left out.

For every decision, there are good things and bad things, plusses and minuses.

That’s what is called balance.

We all try to stay on the positive side of the ledger, but negative things will always be there.

When making decisions, we try to work the balance out.

What do I have to give up to get this benefit?

Is the trade-off worth it?

What is the long term like?

The main problem is that we never have all the information, so everything is based on guesses and past experience.

Unfortunately, that can mean we miss out on good things because of a previous bad experience.

During the GFC stock market crash, I saw that Apple, Google, Amazon and Microsoft shares also plummeted.

I knew that the Subprime mortgage crisis hadn’t damaged their core business and that they would bounce back.

But I had been burned years before when the market turned down, so I didn’t take action to buy their shares.

I missed out on tripling any money I could have invested.

That chance will come again, and this time I’m ready.

What opportunities have you let slide because of fear of making a mistake?

Here is a PDF that will help you make the right decision more often than not.

It’s targeted at deciding when to quit something but the method used can also help you decide when to take action.

This is a direct download link https://nomad-productions.convertri.com/download.

Enjoy.

Regards,
Brent.

P.S. The other thing that shouldn’t take a considerable amount of pondering over is the 4-in-1 funnel Neill has put together for all beginners or anyone who isn’t generating a regular income yet.

It’s a complete package that includes a personalised lead magnet, the sales page, the delivery system and the first seven emails for your autoresponder.

It’ll take you about an hour to have it built and ready to take visitors.

October 9, 2022October 9, 2022

My hand is waving in the air as I get flooded by information.

My hand is waving in the air as I get flooded by information.

Not drowning, yet.