One of the key measures of a successful investment is the ROI, the return on investment.
But that shouldn’t be limited to the financial side of your life.
You can maximise the return on the work you do in one simple way.
Reuse the work you do.
It’s hard to get rich if you create one-off custom work unless you are Pablo Picasso.
Likewise, it’s hard to get productive if you spend hours researching and writing an email, which is read in just a minute or two by your readers, and then you throw it away and start all over the next day.
The good news is that the two parts of “info” and “tainment” needn’t be tightly linked.
And more good news:
Content doesn’t have to be created with reuse in mind to be reusable.
So, you could say that my point today is really:
Do work you can reuse, and reuse work you have done.
Regards, Brent.
P.S. When I mentioned in the PDF about using specific platforms to make sure the Google bot picks up your links, I failed to point out that these are classic places to reuse the work you did in setting up the accounts.
All you need to do with subsequent links is post them to the same page because the Google bot will check those pages regularly.
Those digital spiders are hungry beasts and keep returning to places they found food previously.
You know that the Google bot follows links to web pages and then analyses them to add to their database.
Thousands of these little bots are scouring the Internet day and night, tirelessly collecting data.
Google has massive server farms that house all this data and then deliver their summary of it for each search on one of their web properties.
Did you know that Google estimates that they have less than 10% of the online data?
Much data is locked away behind login pages that their bots cannot access.
These are membership sites, private forums, most of Facebook, Twitter, etc., anything that requires a password to access unless Google has been granted access through a backdoor.
This has nothing to do with the dark web, which is locked away from most people, including the bots.
When you put backlinks on any site that isn’t public facing, Google cannot see them, so you are wasting your time and effort if you are doing it for SEO purposes.
Of course, these sites have their own traffic built in who will find your links and follow them.
Since links are essential for the Google bots to follow, it’s a good idea to make sure they can be found, and the best way to do that is to ensure they get indexed.
P.S. I have reduced the subscription to the Substack membership as my contribution to your budget.
Those who were on the higher subscription have been refunded the difference between what they have paid and what the subscription is now so no one is paying more than anyone else.
When the economy gets tough, many people look for ways to make or save money,
You already know that prices are rising faster than wages and those in charge have no idea what’s happening in the real world where we live.
However, because we have the Internet now, there are many ways to make extra income.
You can make extra money by helping others learn how to make extra income.
If that sounds a bit circular, consider this.
You have been online for a while and have skills in writing emails, making videos, etc.; if you don’t have them yet, you know where to get them.
You can help all the small businesses who need tech support or someone who can write an email newsletter for them, etc.
They don’t have the time to do it and will happily pay someone to help them sell online and communicate with their customers.
In addition, thousands of people are already searching for ways to make money online.
That activity has snowballed since 2020 when they were shut down for weeks at a time.
I believe that this activity will ramp up further as the economy tightens.
It’s up to you and me to take up the challenge and help those people who desperately need it.
You know those scamming gurus will take advantage of them but not help them at all.
You will be providing value and something that will help them, you only have to beat out the scammers, and it’s your and my responsibility to do so.
After all, it’s an ill wind, as they say.
You have a little time before the SHTF, as the preppers say to take some action so you can talk from a position of knowledge rather than one of learning.
Regards,
Brent.
P.S. You can grab the training in the No Cost Income Streams blueprints, https://go.wm-tips.com/full, choose the one you like the look of and get stuck in.
You could have proof that what you’re doing works in weeks.
Then you can write it up as a case study and sell it.
If you ask nicely, I can set you up as an affiliate for the NCIS, and you can sell your case study with an upsell to the training you used.
Helping people make ends meet is a satisfying thing to do.
Most of you have never had an account breached or shut down.
I have had it happen several times, but I have more web-based properties than you, which makes me more vulnerable to attack.
I have realised, though, that those bad eggs are always searching for a back door into every website they come across.
Since all software has bugs, yes, all of it, there is a good chance they will find a way in.
Once in, it can be difficult to get them out.
The best thing you can do is to make a backup of your site before any update and afterwards.
Make sure your passwords are hard to crack.
Run a security plugin.
I use the free version of WordFence on all my WordPress sites.
Even with all these in place, a hack is still possible on the platform you are using, giving access to your account.
All hacks impact your traffic flow when you rely on SEO.
Your accounts are always vulnerable to attack or shut down at any moment, so you must have your own traffic source and a way to contact your audience that you control.
Regards,
Brent.
P.S. The best way I know to build a responsive list is the way Tony Shepherd does it.
You are probably aware that I rate his products and training very highly.
This one is no exception.
When you read through the sales page, you’ll get a much better understanding of why so many others get this wrong and don’t manage to get an email list that responds.
Check out Tony’s Super-responsive email list training.
We all know the fable of the tortoise and the hare from Aesop’s Fables stories.
And we all think we know the moral of the story.
But, when it comes to how we run our lives and businesses, we all act like the hare.
Why is that?
Why are we all so damned impatient to get results?
Would all those fast food places be doing such great business if we weren’t?
Would there be a market for lottery tickets?
Would gambling of any sort cease to exist?
Do you think anyone would ever get a speeding ticket?
Would road rage cease to be a thing?
I’m sure you can think of many more examples of people living like the hare, not the tortoise.
And yet we see examples of people who run their businesses like the tortoise, and they are rare enough that others think they must have had a lucky break.
Perhaps they had some special insider knowledge.
I can tell you that, in fact, they did have special insider knowledge.
It’s the same insider knowledge I see every time I deep dive into any successful person or company.
They leveraged time.
Growing a business as an individual or a group takes time, effort and money.
The less money you have, the more effort is required.
It’s often called sweat equity and denotes the simple fact you must put in to take out.
Ignore those hares running around changing direction, leaping over small mounds, chasing rainbows.
They’ll all be left far behind you as you keep plodding along in the direction you want to go.
You’ll get there so far ahead of them that you’ll think they must have been having a little nap.
Regards, Brent.
P.S. An online friend, Steve Mellor, has released his Podcast Advantage course.
Podcasting has become the hottest way to generate an audience because people follow the hare’s example and don’t have the time to read a book or watch a video because they are so busy being busy.
This means that they resort to podcasts because they can listen to a podcast while driving to work, exercising in the gym, or any other activity where they don’t have to think too hard about what they are doing.
We listen to them sometimes while travelling because driving for hours can get boring.
The market is growing, and if this is something you’d like to explore, this training by Steve is the best available.
Those people flogging off Kevin’s latest product seem to have little imagination.
I haven’t bought the product, and I’m not going to.
I’m also not promoting it because it will be like every other I.M. product sold in the last several years.
There’s nothing different in any of them other than slight changes to the platforms they promote.
There are only two things the big-name marketers do that are different to you and me.
They have massive email lists and J.V. lists built up over years of being online.
They all started in a similar fashion.
Most of them started as affiliates and learned how to get free traffic.
They persistently worked to get traffic daily and directed it to a single entry point, a landing page.
They didn’t bounce from forums to YouTube to Pinterest to Twitter to Facebook etc. until they had their email list large enough to guarantee 100+ visitors to any link they put in their emails.
Nup, they focussed on one traffic source until they had tapped out the maximum response, and then they started on a new traffic source.
Staying focused in this manner is what built their business to the levels they enjoy now, and you can do the same.
Can you do this with a small list?
Absolutely you can, but it’s more likely with a big list.
The key is the single entry point, so you only signup people interested in a single niche.
Then you can serve them the information they want consistently.
Regards, Brent.
P.S. You know the accepted answer to the question is “One bite at a time”, but that’s B.S. without an excellent refrigeration system because you cannot eat that much meat before it begins smelling bad.
Even then, I’m sure you’ll get sick of the taste of elephant before you’ve finished eating it and probably given up or given a lot of it away.
Now, if the question were “How do you sell an elephant?” the answer would probably be “One steak at a time”, which makes a lot more sense to me as a marketer.
Unless you have a buyer for a complete and living elephant, which is also acceptable.
That would be a big ticket item in more ways than one.
So here’s an “elephant steak” for you that can help you eat the whole elephant or sell a complete one.
“Nanny’s coming home with us”, squealed the 4-year-old.
“Look, Pa’s giving her a goodbye hug.”
The things the kids pick up and the associations they make are a constant source of amusement for all of us.
Nope, it was just a cuddle.
Being a grandparent is so much fun I wish I’d done it first.
The visit was to say bon voyage because we are off on a three-week caravan trip into the outback.
I have no idea if I’ll have any Internet or mobile phone access, so my emails may become intermittent.
I’ll try to have some queued up for the days I can’t send one, but since I don’t know which days they might be, that may be a problem.
For those of you who might be interested, we are heading for the Flinders Ranges to a station south of Blinman.
After that, we are drifting to Ceduna and the Great Australian Bight to see if there are any whales calving.
I’ll post photos where you can see them, perhaps.
Regards, Brent.
P.S. The difference between those people who make money online and those who don’t is not skill or knowledge.
There is always an element of luck, but the biggest difference is that those who make it are the same ones who take action.
The action they take is not to build landing pages or create an email list, even though those are important.
No, they do things regularly to bring, drive and attract people to their buy buttons.
They take action to get traffic in volume.
All landing and sales pages work to an extent, and a page that converts at 0.1% can be profitable if the traffic doesn’t cost you anything.
Grab this 8-day course to start from scratch and make money in a week or two using only free tools, https://go.wm-tips.com/starting, and you’ll even know how easy it can be to get free traffic.
