We’re just out of Cairns in North Queensland, and I have reasonably good Internet. Heck this is a big country. We have travelled the equivalent of Route 66 in the USA or the E11 path in Europe. It’s raining again. Queensland was supposed to be dry at this time of year, but it’s not.
I’ll ‘fess up. I did screw things up almost 100%. Yeah, I did get some bits right, but overall, it was a terrible effort. And that’s great. But I’m getting ahead of myself. What I got so badly wrong was this. I was following some training on getting free traffic from YouTube.
In 60 seconds, you can create a product for any niche that is proven to sell, like hot cakes. The ability to create products to use as bonuses, giveaway for an email, or sell is something all online marketers should develop. Producing this used to take time, effort, and skill
In 60 seconds, you can create a product for any niche that is proven to sell, like hot cakes.
The ability to create products to use as bonuses, giveaway for an email, or sell is something all online marketers should develop.
Producing this used to take time, effort, and skill, so lazy marketers grabbed a stack of poor-quality PLR PDFs to use as bonuses, thinking that people wanted as much bang for their buck as possible.
This worked for a short period until everyone had all those rubbish PDFs, and then it stopped working.
But a great bonus or two still makes an offer more attractive if they’re unique.
You can’t offer the same people the same bonuses for every offer.
Some won’t be relevant, some they’ll already have, some they won’t want.
This means that you’ll need to produce something relevant and unique for each offer.
When you can do this in 60 seconds it’s no longer a PITA to do.
In fact, it becomes so simple that you might offer two unique bonuses for each offer or a bonus that doubles as a lead magnet for a paid product of yours.
Do you get as tired of these emails as I do? Most of those products do not expire. Most of those marketers are pushing FOMO as a means of selling more products, which is fine as long as they really do close down the offer. Some do, most don’t. If a product is worth buying, it’s worth paying full price.
Most of those marketers are pushing FOMO as a means of selling more products, which is fine as long as they really do close down the offer.
Some do, most don’t.
If a product is worth buying, it’s worth paying full price.
I no longer care if the price will double in 24 hours.
If I had wanted the product, I would have already bought it.
I suspect that attitude puts me at odds with the bulk of marketers.
Any product you buy must be able to cover its cost within a week, or it’s no longer a bargain.
If you can’t use it at all, then you’ve wasted your money.
Using FOMO to get sales works, but you must be honourable about it.
You can even keep the product on the market after the promotion has ended, but not at the same price, or with the same bonuses, or both.
One of the downsides of being honourable with your limited offers is that you have to stick to the deadline even when people who missed it email you to ask for an extension.
You must refuse them or besmirch your honour and other people’s trust in you.
If your deadlines don’t mean anything, why have them?
Now, here’s a wrinkle on using FOMO for affiliate products.
Although the product itself may not have a deadline, you can run a promo with a desirable bonus for buyers through your link.
You set the bonus with a deadline.
If the bonus is complementary and worth at least the cost of the product, you’ll generate sales.
Again, you must remove the bonus at the end of the deadline, with no exceptions.
The upside to this policy is that the next time you tell people there is a deadline, they’ll believe you.
Let me know if you agree or disagree with my logic.
Most of what the mainstream media tell you is either misleading or lies. Mark Twain said it best, “If you don’t read the news, you’re uninformed; if you do read the news, you’re misinformed.” Everyone filters everything they see, read, or hear through their
Most of what the mainstream media tell you is either misleading or lies.
Mark Twain said it best, “If you don’t read the news, you’re uninformed; if you do read the news, you’re misinformed.”
Everyone filters everything they see, read, or hear through their personal bias filter.
The mainstream media is supposed to give us uninterpreted information, but they can’t help it any more than you or I can.
What we get instead is information filtered through their particular bias.
The facts don’t matter unless they support their personal narrative.
A narrative is just a story.
It can be highly detailed and presented convincingly, but that doesn’t make it true.
I love reading and movies, but even so-called historical novels or movies based on a true story have fictionalised components to make them more compelling.
The problem is that we, the readers or viewers, do not know which bits are real and which bits are not.
Now, with the very sophisticated AI tools, you cannot be sure that any video you see is not partially or wholly faked.
It doesn’t matter if it’s a movie, an interview, or something on the nightly news.
Any or all of it might be an AI creation rather than real.
Sometimes, it’s evident that the media is trying to push an agenda.
Look at the photographs of your favourite, or not favourite, politician they publish.
They’ll always choose the worst photograph for their most hated person and the best for their most loved person.
Try this to see how easy it can be to get a good or bad photo.
Run any video and pause it.
Then, scroll your mouse across the bottom and grab an image.
People look very different in a still image compared to a rolling video.
Is that image manipulation designed to colour your perspective of that person?
Of course it is.
It’s the same with the written word.
The choice of an adjective can change the tone of a sentence even when describing the same scene accurately.
Particularly if the reader has only a seventh-grade reading and comprehension level or below.
Perhaps I tell you that I saw a particular person masticating in public.
Many people will be misled by that, but all it means is that they are chewing something.
I could have used the simpler word, but if I was trying to mislead, the simpler words won’t do.
Next time you read something, try changing the adjectives to discover if manipulation is going on.
Usually because we don’t have all the information necessary. We’ll almost never be able to collect all the information about any decision we need to make, so we either suffer from indecision, or make the best decision we can. We are all better off making a
Usually because we don’t have all the information necessary.
We’ll almost never be able to collect all the information about any decision we need to make, so we either suffer from indecision, or make the best decision we can.
We are all better off making a fast decision than letting circumstances make the decision for us by default.
If we get it wrong, it’s just another decision to correct things.
Sounds like BS, but it’s true, and I’ll share with you how in a moment. But first, an update from the road. We are currently in Biloela, a small coal mining town in rural Queensland. We left a bush camp at Woodgate this morning and basically drove straight through.
Sounds like BS, but it’s true, and I’ll share with you how in a moment.
But first, an update from the road.
We are currently in Biloela, a small coal mining town in rural Queensland.
We left a bush camp at Woodgate this morning and basically drove straight through.
If I could find the sweet-spot of speed I wouldn’t attract the entourages that I currently do.
On many of these roads overtaking is challenging and the trucks find it harder than most.
Here in Australia, especially in the more remote areas the trucks are huge.
Do a search for images of road trains, B-Doubles, and B-Triples to get an idea.
Then consider that the roads I’m driving on are only two lanes, one in each direction, with no centre barrier.
These behemoths are travelling at 100kph (60mph), and don’t want to slow down because it takes time to speed back up again.
No, I’m not scared of these vehicles.
The drivers are all professionals, and drive on roads like these every day.
I give them as much help as I can, and most of the drivers recognise that and acknowledge what I do.
Other than keeping an eye on what’s going on ahead and behind me on the road I also have a lot of time to think because my wife is usually engrossed in an audio book.
Today I was thinking about how to create products faster and I pondered something that Britt reminded me of, thanks Britt.
The best product to create is a short course.
There are several reasons for this.
You’ll be more likely to get their real email address because fake ones don’t work for multiple days.
The subscriber is likely to open more of your emails as you notify them of the next days content.
When you deliver the notification with a link to click to the content you’re also training them to click your links.
If the course is free your subscriber rate should be higher, but you get at least the length of the course to encourage them to buy something, hopefully longer.
Many people will still struggle to put a short course together, but I have a solution for you.
This training shows you, step-by-step, how to put together a product that you know will sell using AI to help.
It’s a simple process to expand the work into a 5-day course.
Either split up an extensive product or create 5 complementary products using the same process.
This seems to be the biggest mistake the less successful marketers make. Other than your email list, which you should be building regardless of your traffic source, most marketers keep testing different traffic sources. I get it, I’ve done the same thing.
One platform that has punters from every niche is YouTube.
Many marketers confuse YouTube with the Google search pages, it doesn’t work the same at all.
Google makes more money by keeping you, and me, stuck in the watching vortex.
“Ooo, that looks interesting.” Click.
To that end they monitor what you watch and deliver more of the same or similar with the occasional outlier that other people in your demographic have watched.
We all like to think we are individuals, but Google knows that people who watched that video are likely to watch this video.
For the canny marketer though this works in your favour.
Without any black-hat tricks or SEO you can set your videos up for a better than average chance of success.
It’s all about the thumbnail and title.
The thumbnail attracts attention, the title entices the click.
You do that by looking at the top ranking videos in your niche and creating thumbnails and titles that fit in the group of what people are already clicking on.
Now it’s up to you to deliver content that matches them so the watcher doesn’t click away in the first 2 seconds.
This will help you find the people in your niche who need your product the most.
Many of you may have looked at the price of Bitcoin, currently $91,688.37 each, and thought, “That’s out of my reach, I’ll wait until it’s cheaper.” I admit that I have thought exactly the same, until this week. Honestly, I don’t know if Bitcoin is a
Honestly, I don’t know if Bitcoin is a saviour or a Ponzi scheme.
It could easily be either.
My concern is that, since Bitcoin has only been around since the GFC, it has never been in a crash, and I don’t know if it would hold up or crash as well.
However, with the concept I learned this week I will be investing in Bitcoin, in a small way, in case it really does take off and hold its value for the long term.
The concept is ideal for highly volatile markets such as cryptocurrencies.
It’s called Dollar Cost Averaging.
The idea is that you buy the same dollar value of Bitcoin, or any other volatile product, on a regular basis.
That could be weekly, fortnightly, monthly, quarterly, half-yearly, or any other interval that suits you.
Sometimes you’ll get less for your money, sometimes more, but you’re averaging the cost over time.
Because each Bitcoin is divisible by 1 million bits, called Satoshis, even if one Bitcoin costs $1m you’ll still be able to buy 1 Satoshi.
The smart way to invest is to use money that you get for free, so you don’t impact your current financial situation.
