AI tools can indeed help you with basic research and even outline a post or book for you, but when it comes to actually writing the content, not so much.
The tools are getting better and better, but the bulk of “new” AI tools are rebadged old tools or fancy GUIs using the old tools APIs to do stuff in the background.
With clever prompts, you can get some impressive results, sometimes, but not always.
The answer to using AI for your content is proofreading and fact-checking.
When you do that your end result will be so much better than the bare-bones AI content.
The tool I use the most when it comes to vetting AI content is Grammarly, https://go.wm-tips.com/grammarly, which always tidies things up for me.
You can also check for plagiarism, but not for facts.
The real inventors didn’t get a brass razoo for their work, even though you use at least one of them every day.
The real hotbed of innovation in the fledgling computer industry was a skunkworks called PARC.
PARC was owned by Xerox and was called the Palo Alto Research Center.
In 1968 they created the first laptop.
In 1973 they invented the PC, complete with a Graphical User Interface and a mouse.
They also invented the Ethernet in 1973.
Head office, in New York, was fixated on the photocopier and failed to capitalise on these IT creations deeming them useless.
Steve Jobs recognised the value of the GUI and the mouse and introduced them in the first Macintosh.
Bill Gates was so impressed with the first Mac that he recognised the value of a GUI and mouse for the first version of Windows, which he actually bought from a Canadian programmer.
It could have been Xerox as the pioneers in the personal computer industry, but instead, they’ve been relegated to a footnote in the history of major corporate failures.
The company is on the verge of bankruptcy and it seems that a merger with Fuji could be their only saviour.
The ‘if only…’ call is strong, but far too late.
They lost their focus and scrambled for diversification when things started to go bad but that only accelerated their demise.
This is a lesson for all businesses, including yours.
There’s a hole in my marketing, dear Lisa, a hole.
With apologies to the nursery rhyme.
It’s true though.
Most of us have holes in our marketing and we waste time trying to patch them.
Most of us also know exactly where the hole is and what we need to do to patch it.
But, I’m suggesting that you don’t bother patching a hole in your funnel, or your traffic-getting efforts.
Just grab a new funnel without a hole and go for broke.
Online marketing consists of just three things.
A product to sell.
A group of people who want to buy that type of product.
A place to send them before sending them on to the product sales page.
The niche is almost irrelevant other than you need to be in a place that has people with money that they are willing to spend on a solution to their problem.
There are a lot of those, so find the product first.
Start on ClickBank because you do not need to get approval to sell products there.
You need to get people to land on your landing page.
There was an engineering company in Seattle that needed to submit a tender by the deadline.
Unfortunately, Seattle was fog-bound and the traffic was grid-locked.
Because it was a potentially lucrative contract they hired a helicopter to get the tender to where it needed to be.
But the chopper pilot couldn’t identify any landmarks except the tops of buildings, so he moved close to one and held up a sign that read, “Where am I?”.
A person in the building noticed and held up a sign that said, “In a Helicopter”.
The pilot waved his thanks and delivered the tender on time.
When asked later how he did that he replied that he knew where he was because he knew the building was the Microsoft building because the help was 100% correct and 100% useless.
Regards, Brent.
P.S. I might have mentioned on occasion that the only way to secure your online business was to have an email list.
When you rely on a third-party platform for your income you could lose it all in a heartbeat.
With a backed-up email list, you can start again in less than 1 hour.
Get started building your only true online asset, your email list.
I still have hundreds of extremely poor-quality PLR ebooks buried under so much digital dust that I can’t read the titles anymore.
The only advantage I have with those is I think I might be able to use them.
By the way, if you have bought those 300 PLR videos, ask ChatGPT to summarise them for you and then create lead magnets or bundle several together and turn them into PDFs for sale.
Repurposing PLR into a different format is the best use for most of them.
Regards, Brent.
P.S. The ideal way to use those lead magnets is to grow your email list.
You can put several on a single page for $5 as an upsell after they have subscribed.
Yes, archeologists have found writing that dates back to 2,500 BC approximately.
Unfortunately, they have no idea what it says.
It must have been written by an AI.
It’s more likely that an AI tool will decipher it at some stage, but for now, we have no idea.
There are at least another nine different languages for which archeologists have written texts that they cannot read.
It’s fascinating that humans, we’re assuming they’re humans, have not only had a spoken language for over four thousand years but also developed a written language.
And we still write more than we use any other form of communication to many people at once.
There are an estimated 347.3 billion emails sent each day globally, this is just one of them.
That doesn’t include all the blog posts, tweets, Facebook posts, comments on all of those, etc. that go on every day.
Writing is such a massive part of who we are and how we communicate that it’s unlikely to end any time soon.
Have you watched the TV series Person of Interest?
Slight spoiler alert:
The overall premise of the series is that AI can track people, understand their motives based on their behaviour, and predict what they’ll do next.
A similar theme runs through the movie Minority Report.
But, we know that AI is flawed and based on the programmer’s biases.
Now researchers at MIT have successfully fooled the AI face recognition software at least three times.
For me, the best was fooling the AI into thinking a toy turtle was a rifle.
All they did was slightly modify the shell texture and Google’s Inception AI was fooled.
They’ve also managed to have the AI identify a cat as guacamole and a baseball as an espresso machine.
While that all sounds like a bit of fun, and it is, there is also a serious side to this.
AI is used in self-driving cars to read signs and scan their surroundings.
None of these things are always in pristine condition so what do you think the chances of a serious mishap are?
Then there is China.
The Chinese Government is already extensively using AI and facial recognition to track their citizens and monitor their behaviour.
They are ranked according to their behaviour on a scale unknown to anyone outside the inner circle, but any citizen can have their status upgraded or downgraded at any stage.
How often do you think the system gets it wrong?
But, if you can fool this software by changing texture and patterns, what chance is there that people will fight back by printing T-shirts with patterns that fool the machines?
It would be hilarious, and probably dangerous, to wear a T-shirt in China that made the machines think you’re the President, or a lamp post, or a toaster.
