Movies are not real life, mostly not even close even when based on a true story.
I love movies. I never watch “The Making of…” movies because, to me, movies are supposed to be magic and learning how they make them will ruin the magic.
Of course, if you happen to be an actor, a writer, or a director those things would be of interest to you.
Anyway, back to the theme of this email.
It doesn’t matter how well you build it they will not come unless you do a good job telling the story of it.
That’s true in history.
It’s true in business.
And it’s true equally in your own personal career.
It’s not how brilliant what you built is, no one will be inspired to buy it unless they know exactly how and why it was built, and what it will do for them.
Today has been about research on faceless video channels.
Actually, I just watched a lot of videos.
What I noticed is that most of the videos about low-budget handyman hacks, fishing methods, etc. especially from Asia and Eastern Europe are faceless videos.
Many of these have hundreds if not thousands of subscribers and views.
There are ads running on them and many have their own merchandise associated with them.
That tells me that they are making money with them, maybe not a lot, but some is always better than none, right?
What it also tells me is that YouTube does not have a problem with these types of channels, or they wouldn’t be running ads on them.
Now, there is a caveat here.
It’s my understanding that Google will run ads on your videos but not share any revenue with you sometimes.
Is that true?
I don’t know for sure, but if it is true that’s just nasty.
The point is that you don’t have to show your face or even speak on the video.
Most of these only have music as the audio and rely on sub-titles to get their message across.
Anyone with a mobile phone can make videos like these.
What you won’t need are fancy cameras, expensive microphones, a website, or a huge following.
What you will need is some way of recording a video, some way of uploading that video to YouTube, and to actually keep doing this until you have around 20 videos uploaded.
Doing one won’t have any impact.
As always, it’s the activity that counts, not the idea or the planning.
Prove me wrong, make 20 videos and report back on the results.
Regards, Brent.
P.S. Many people trying to make money online make nothing.
Why?
If it’s so simple why doesn’t everyone make money?
The simple reason is that they do not do enough.
They make one video, it doesn’t go viral, so they quit. Or whatever they ‘try’ doesn’t work quickly so they get discouraged.
Often they blame themselves, but it’s really not their fault.
Truely.
Their subconscious finds ways to sabotage their efforts.
You can overcome this, and finally discover how to reach your goals.
For example, I’ve just finished reading a book about people who never get ill, the one I started today is about innovation.
Today I watched videos about the biblical history of Iran, how to remove the pedals on my bicycle, what the latest developments are in battery technology, what Koenigsegg is doing with his supercars, and some others that I don’t remember right now.
All of these things spur ideas for emails.
Sometimes I stop what I’m doing, reading, or watching to write the email or enough of it that I can complete it later.
It’s pretty much the same stuff I talk about with family and friends, so what you read is not contrived for emails.
It is what we’d talk about if you were sitting in my lounge room with a cuppa.
So, welcome friend, join the conversation.
Regards, Brent.
P.S. “Plans are only good intentions unless they immediately degenerate into hard work” – Peter Drucker.
Imagine that you’re reading a book with no way to turn back a page, and no possibility to read it a second time.
How carefully would you read it?
That’s life folks, treat today with the respect it deserves.
Your task for today is to live it.
Plan for tomorrow.
Do things today to create the tomorrow you want, but do not live in tomorrow.
You only have today for living in, don’t waste it.
Regards, Brent.
P.S. To make sure that the tomorrow you want can be locked in by your actions today you need to be disciplined.
That’s not just for the work, it’s also for the interaction with those around you, like a 2-year-old who wants you to read to them because they are also part of the tomorrow you want.
Certainly not by those ‘Gurus’ who are trying to sell you their latest brain fart.
You know the one, ‘10,000 ChatGPT prompts to make money instantly’, or ‘$10,000 per month with only three clicks’, none of which actually work (well, except for them – the 3 clicks are the ones you make to buy their rubbish).
No, it’s not visualisation or reading your goals daily either, even though those are important.
This is the mental state we all need to achieve to attain real and lasting success in whatever we choose to do.
This is not solely about making money.
It’s about anything you might aspire to.
The way people reach this state is to know where they want to be, determine what they might have to do, or how they might have to behave, to get there.
Then, they immerse themselves in the activity, or the behaviours, and ignore the outcome.
By focusing on the activity, and getting satisfaction from the activity, they are able to enter the flow state that ensures the outcome they desire will happen.
If you’ve had anything to do with the Occupational Health & Safety people you’ll know that even though they have no idea how to do something, they will always be able to tell you how to do it more safely.
If you’ve had anything to do with the Occupational Health & Safety people you’ll know that even though they have no idea how to do something, they will always be able to tell you how to do it more safely. **cough**BS**cough**.
My last experience with them was when we were doing an outside survey.
We were taking GPS readings along a suburban street, mostly off the road.
The instruction was to wear safety boots, hi-vis jackets, a hard hat, and they wanted us to put out traffic cones.
I agreed with hi-vis, I questioned the need for safety boots since we were not in a construction zone, and I refused the hard hat claiming that if a UFO fell on me, a hard hat wasn’t going to save me, and that there was nothing else above where we were working.
I also refused the cones saying that we would be constantly moving and the cones would have to be on wheels to be of any use.
They did finally agree with me, but it was a fight.
The hustle gene seems to be in all of us though, especially when we are starting something new.
It’s as if we think that we’ll “get it” if we just try harder, but that’s not usually the case.
Trying harder increases your stress levels, and makes you tense up which makes it harder to build the mental and muscle memories to make things easier.
The marines have a saying, “Slow is smooth, smooth is fast.”
It’s true.
Taking your time to learn how to do something does not mean procrastinating.
You still have to take action, but taking imperfect action will teach you how to do it faster than not taking action at all.
Regards Brent.
P.S. Learning to accept the things that you don’t get perfect, which is most things, is the path to greater success.
It’s not hustling, it’s accepting that what you do will be flawed.
