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Creative procrastination rules. OK?

Brent Milne

May 18

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I’m a Master of Procrastination. If they had a PHd for that I’d get one via Recognition of Prior Learning.

Honestly, I could procrastinate for Australia in the Procrastination Olympics and I recon I’d get a Gold medal. I probably wouldn’t be there for the medal ceremony though, coffee is calling.

I found this article

www.structuredprocrastination.com/

after reading this article http://expost.padm.us/fv, when I should have been doing something else.

Apparently, I’m on track to becoming a productive person – that’ll ruin my Gold medal chances.

Howerver, I had so much procrastination to do today, I’ve had to put some of until tomorrow.

Regards,
Brent.

P.S. I’ve been busy socialising and ~~programming~~ procrastinating.

I broke the app after I had it working great and now have to fix it.

That’ll be done tonight, so the next email should give you access.

May 14, 2025May 15, 2025

Why you should read this book.

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Why you should read this book.

Brent Milne

May 14

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I have a copy, but I haven’t opened it yet because I’m working on the free traffic tool.

What I’ve done instead is grabbed a snippet from one of John’s emails about the book.

*****************

Speaking of, one of the people I asked for feedback on the book before I published it was Rob Marsh, founder of the Copywriter Club and co-host of the world’s #1 copywriting podcast. As Rob was reading through my new 10 Commandments book, he wrote me to say:
===
Hey John… I haven’t finished yet, but so far I like what I’m reading.
Your teaching style is subtle, yet effective.
And what you share is spot on. It will help a lot of readers be more persuasive.
Any way… hoping to finish this week.
I will definitely share with my audience.
Also happy to give you a “blurb” if you think it would help.
====
I was happy with what Rob had already written and I didn’t ask for more. But Rob’s a generous guy, and when he finished the book, he sent me the following Cialdini-scented blurb:
===
In addition to Cialdini’s well known 6 principles of influence (urgency, scarcity, consistency and so on), it’s time to add Bejakovic’s 10 commandments of persuasion. This book will make you a better writer and a better sales person. But more than that, you can use John’s commandments to be more persuasive, more engaging and more interesting in everything you do.
====
Would you like to be more persuasive, engaging, and interesting? Or to sell more? Or to write better?

*****************

I’m pretty sure that a recommendation from me won’t carry the same weight as Rob Marsh’s comments above.

You can check it out here, https://www.amazon.com/dp/B0F8BMKDYY?&&&&language=en_US&ref_=as_li_ss_tl.

Regards,
Brent.

May 13, 2025May 13, 2025

A book you should read.

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A book you should read.

Brent Milne

May 13

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This book is in the running for the longest title.

It’s called ’10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters.’

It’s written by John Bejakovic, a marketer who’s email list I’ve been on for several years now.

He has a quirky outlook on what he does and he’s reasonably successful as well.

When I tried to buy this 2 minutes ago I was unable to do so.

You might have better luck and it will be available for sale when you click the link below.

https://www.amazon.com/dp/B0F8BMKDYY?&&&&language=en_US&ref_=as_li_ss_tl.

Regards,
Brent.

P.S. I just managed to buy this so you should be able to.

May 12, 2025May 13, 2025

Free traffic. Coming your way soon.

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Free traffic. Coming your way soon.

Brent Milne

May 12

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man in green crew neck t-shirt sitting beside woman in white long sleeve shirt

Testing of the AI assisted traffic system is ongoing.

Documentation is being written.

A case-study is being prepared.

Everything you’ll need to drive free traffic to any page will be available very soon.

But, there is a catch.

Of course there is.

You’ll have to do some setup.

You’ll have to take some action regularly.

It’s going to take you 27 minutes to set it up.

It’s going to take you about the same each time you take action.

I’m suggesting daily, but that’s your call.

Regards,
Brent.

P.S. Reply to this email if you’d like the chance to be a beta tester.

May 11, 2025May 11, 2025

“I hate Mother’s Day”

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“I hate Mother’s Day”

Brent Milne

May 11

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That’s what our youngest son said this morning on his way to work.

It’s not the first time he’s said that.

He’s a chef in a very busy cafe.

Mother’s Day is the busiest day of the year for them.

His argument is that these people have mothers all year, so why do they all have to take her out on the same day?

It’s a fair point.

I’m pretty sure that most mothers would be happy to be taken out for a meal any day of the year.

I have that on good authority from the mother in our home.

But, I guess, when you ignore your mother all year the guilt trip kicks in for Mother’s Day.

To all you Mothers reading this – I hope you either have had a great day or will have a great day.

Regards,
Brent.

P.S. https://link.wm-tips.com/dmarc

May 9, 2025May 9, 2025

Your email stats are unreliable.

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Your email stats are unreliable.

Brent Milne

May 9

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a computer screen with a bunch of data on it

Let me explain.

We all know that opens are unreliable because not everyone has images turned on for their emails.

That’s a security issue and you should keep images turned off.

That means you’ll never know how many people on your email list are reading the emails.

The metric that I thought was reliable was the clicks, but it seems that’s not reliable either.

Recently one of my emails appeared to have a low count of clicks, but when I checked the stats in the tracking software the click count was almost ten times what the autoresponders reported.

The tracking software is correct, or at least more correct.

The issue is that the autoresponder companies will rate your subscriber engagement by the number of clicks you get.

If they can’t count them accurately you risk your account being relegated to a lower quality server.

This will impact your deliverability.

So you need to make sure that your email list is a clean as possible and there are no other impediments to getting your emails into your subscribers inbox.

Use this to find out where your issues are.

https://link.wm-tips.com/dmarc

Regards,
Brent.

May 8, 2025May 9, 2025

It’s Make a Book Day.

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It’s Make a Book Day.

Brent Milne

May 8

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Thursday 8th May is International Make a Book Day.

That doesn’t mean you have to write on.

It does mean you should celebrate books and reading.

The knowledge of the world is in books.

Whatever you want to learn is in a book somewhere.

With all our digital tools you don’t even need to lug around hefty tomes to read.

My kindle has hundreds of books on it.

When I finish one, I start another.

My library has pared down a lot.

It used to contain over 1,000 books and they had all been read.

Now there are only a couple of hundred well read books on the shelves, the rest are inside my kindle.

You don’t do that overnight.

There have only been two books that I stopped reading before I got to the end.

Both because they were far too boring to complete, and I have no regrets about my decision.

All writers read, not all readers write.

Tell me what you’re reading now via email.

There’s no prize, but I might tell you which two books to not bother with.

Regards,
Brent.

P.S. If you want to publish a book but don’t want to write all of it.

Because it all seems too hard or time consuming, you might consider this.

https://go.wm-tips.com/designrr.

Turn any book or book idea into a well laid out book ready for publishing.

May 8, 2025May 8, 2025

How I got 4x more opens in 4 minutes.

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How I got 4x more opens in 4 minutes.

Brent Milne

May 8

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man jumping on the middle of the street during daytime

Simply by getting more emails into inboxes.

For months my opens have been steadily decreasing until I found the secret hidden in plain sight.

Yes, I do use this tool, https://link.wm-tips.com/dmarc, to identify where the problems were, but I didn’t fully understand why the SPF entry in the DNS data didn’t work.

I kept getting the same errors and increasing the includes caused more problems.

Then I found the trick.

That’s included in the free PDF you’ll find linked to the page you test your DMARC report on.

Regards,
Brent.

May 6, 2025May 6, 2025

Stop thinking so hard.

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Stop thinking so hard.

Brent Milne

May 6

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selected focus photogrpahy of man playing balls

I mean it.

You’re overthinking almost everything.

I know, because we all do and it has to stop.

Nothing is hard unless you think it is.

It’s the thinking that makes it hard.

Way harder than it needs to be.

90% of what you know you need to do to make money online is basic stuff.

You know how to do it.

You know what to do.

You put it off because “it’s hard”.

No it’s not.

It might take some time, but it’s not hard.

It doesn’t have to be perfect.

It has to be done.

Poorly done is better than not done.

The more you do things the better you get so start with poor.

In the book “Lessons from the Art of Juggling” one of the first instructions is to let the balls fall on the floor.

To not try to catch them.

You learn to accept failure to catch as acceptable.

It’s the same in any endeavour.

Learning to accept that failure is only a learning experience.

You can do better next attempt.

Particularly if your only thinking is how to do better next time.

Regards,
Brent.

P.S. This is how you can do better with your emails.

Get them into the inbox.
https://link.wm-tips.com/dmarc.

May 5, 2025May 5, 2025

Don’t tell anyone about this reveal.

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Don’t tell anyone about this reveal.

Brent Milne

May 5

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a red sports car on display at a car show

There is a secret that get’s talked about openly in MasterMind Groups that people pay $5k+ monthly to attend.

But it’s not talked about by those people when they talk to you.

That phrase, “It’s not your fault” is true, you have been misled by the promise of rapid income ‘in three steps’ or ‘in 7 days’.

Whatever, while that can work for some, you’re not in that group.

That works for the people who already have a massive audience.

But that’s not where they started, that’s where they are now and the leverage is different.

You might have heard of Garry V and his many statements about how easy it is to make fast money.

He started doing wine reviews.

It took him years to gain enough audience to make good money.

What’s the big reveal?

Learn to drive traffic.

Perry Marshall learned about Google ads without even having a website or affiliate links to send the traffic to.

He would to buy ads and send them to randomly chosen websites.

When he wrote and sold his book about Google ads he recovered all his costs and more.

When you can drive traffic wherever you want money is no longer an issue.

When you learn how to drive traffic with one source, you can learn another, but concentrate on one first.

Regards,
Brent.

P.S. When you can drive traffic, you can build an email list, but if you can’t get your emails delivered the list is no good to you.

Check your DMARC status here, it’s free (for now).
https://link.wm-tips.com/dmarc.