Yeah, me too. Those people flogging off Kevin’s latest product seem to have little imagination. I haven’t bought the product, and I’m not going to. I’m also not promoting it because it will be like every other I.M. product sold in the last several years. There’s nothing different in any of them other than slight changes to the platforms they promote. There are only two things the big-name marketers do that are different to you and me. They have massive email lists and J.V. lists built up over years of being online. They all started in a similar fashion. Most of them started as affiliates and learned how to get free traffic. They persistently worked to get traffic daily and directed it to a single entry point, a landing page. They didn’t bounce from forums to YouTube to Pinterest to Twitter to Facebook etc. until they had their email list large enough to guarantee 100+ visitors to any link they put in their emails. Nup, they focussed on one traffic source until they had tapped out the maximum response, and then they started on a new traffic source. Staying focused in this manner is what built their business to the levels they enjoy now, and you can do the same. Can you do this with a small list? Absolutely you can, but it’s more likely with a big list. The key is the single entry point, so you only signup people interested in a single niche. Then you can serve them the information they want consistently. Regards, P.S. You know the accepted answer to the question is “One bite at a time”, but that’s B.S. without an excellent refrigeration system because you cannot eat that much meat before it begins smelling bad. Even then, I’m sure you’ll get sick of the taste of elephant before you’ve finished eating it and probably given up or given a lot of it away. Now, if the question were “How do you sell an elephant?” the answer would probably be “One steak at a time”, which makes a lot more sense to me as a marketer. Unless you have a buyer for a complete and living elephant, which is also acceptable. That would be a big ticket item in more ways than one. So here’s an “elephant steak” for you that can help you eat the whole elephant or sell a complete one. |