The crux of the email was to simplify what you’re doing to get traffic. It went like this:- Use the Rule of Three to build traffic first. Do three things at the same time:
The question was “Do I do 1 from each of those three things, or the three things in one of those?”. That’s a good question, and the answer is perhaps. Not a particularly helpful answer so let me explain. If you write a blog post as your first step you can either repost it on other platforms, or make a PDF to share plus use the post or a summary as the script for a video. Repurposing the content is one way to increase your reach, but that can be on the same type of platform or different ones. What the method really does is increase your chance of finding people interested in what you do. You’ll have to test to find out where your target audience is hanging out and what type of content they want to consume. Once you know that marketing becomes much easier because you can identify what they want and sell it to them. I hope that makes sense, if not please ask. Regards, |
Where the marketing is easy.
