Contrary to the prevailing opinion at the time, the stripes on a zebra are not there to make them less visible in grass or dappled light. They are there to make it difficult for a predator to choose one to kill. Lions, and other predators, don’t kill weaker or smaller animals because they’re weaker or smaller, they kill them because they are different and therefore can be identified. It’s the point of difference that make them a target. Scientists discovered this when they began painting a spot on a zebra so they could study the behaviour, but the lions would always kill the one with the spot. That point of difference. That’s what we, as marketers need to do. Clearly identify who will benefit most from our product and write the sales page or script for them. The smaller the group, the better your sales will go. You might think that thee are ten niche markets for your product, and that’s great, but you’ll need to target each niche market with their own sales page. If you try to include all the groups in one sales page it will convert poorly, if at all. This will help you find the sweet-spot on the herd. https://link.wm-tips.com/overlook, Regards, |
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