This covers approximately 90% of marketers. Not you, of course, you’d be a Road Runner. The difference is stark. Wile E Coyote is brilliant at coming up with unique ideas to get what he wants. Roast Road Runner. Unfortunately, ideas do not catch Road Runners. Effective action does. Wile E Coyote is unable to convert his ideas to effective action for two simple reasons. He never tests before putting his idea to the acid test, and he never learns from the failure of his first iteration of the idea. Wile E Coyote marketers do exactly the same thing. They have a brilliant idea. They launch it, and it flops. So, instead of reworking that brilliant idea, they come up with a new brilliant idea. What do Road Runners do instead? They have one simple strategy, run fast. There is no need for them to reinvent what they do. Running fast works for them so they repeat it. Road Runner marketers find one working idea, they often test multiple ideas first, but when they find something that works for them, they double and triple down on that. When they test ideas they might build an MVP (Minimal Viable Product) for testing fast. If it doesn’t work, they’ll often adjust and test, perhaps multiple times before deciding if it’s worth pursuing or not. If not, test the next MVP. Start running. Regards, P.S. If you’re looking for a fast way to build an MVP for testing this is what you’re looking for, https://link.wm-tips.com/overlook. This will give you the best chance of finding that sweet spot so you can run with it. Beep, beep. |
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