Interesting email from Kam Fatz today. He talks about the Affiliate Tax. I hadn’t considered this, but I can understand where he’s coming from. The gist of his argument is that if you have the same affiliates promoting your product at 100% commission on the front-end, every subscriber you get from that costs you the launch price of the product. Which is OK because you now have a buyer on your list. The problem shows up on your next launch. When those same affiliates promote, a significant number of buyers will already be on your list from the previous launch. So the new buyers cost more to add to the list. In some autoresponders the existing buyers will be counted twice because they are now on a different list, so it’s a double whammy in the cost of acquisition. Can you see how subsequent launches compound the problem? That doesn’t mean that you shouldn’t use affiliates to help promote your launches, it does mean that you need to be smart and strategic about this. In some niches it’s even worse because any single subscriber on your list could also be on multiple other marketer’s list. I see this in my inbox. I’m on the vendor’s list and perhaps another 5 lists of other marketers. If I buy, who’s email will I buy through? That will depend on what other emails the marketer has been sending me. If they’re only sales emails, probably not them. If it’s a marketer I like, but their bonus doesn’t attract me, probably not them either. You’re probably not much different to me when it comes to making a purchase. As an affiliate it’s in your best interest to make a bonus that is at least as valuable as the product you’re promoting. This tool will help you do that https://go.wm-tips.com/diamond. When you let me know that you did buy this I’ll give you a PDF with 2,500 niche markets you can target. Regards, |