One of the biggest challenges for beginner and intermediate marketers is getting this content noticed and consumed by their target market. What we all tend to forget is that we are all drowning in content. Our inboxes are full to overflowing. Our Facebook feeds are full of mostly irrelevant content. It’s the same with all the social media platforms. Its become a tidal wave of information and what have we learned? Nothing of value. Is it really important to us if a soccer team of 13-year-old boys beat a soccer team of 16-year-old girls 8-0 in 20 minutes? Not really, other than to point out yet again that any man who wants to be a sports champion only has to make out to be a woman. But I digress slightly. The bottom line is that when you see something that makes you stop scrolling, copy that and put it in your swipe file. Those subject lines are golden because if they stop you, they’ll stop the people you want to market to. The only job of that title or subject line is to stop people long enough to read the next line. For that to work you need a hook, something that grabs them by the eyeballs. How do you do that? Well, by grabbing those subject lines that I mentioned earlier and keeping them for reference. Or, to speed things up for you, you could click this link: https://go.wm-tips.com/hooks. Regards, |