The gurus often talk about finding the pain points in your niche. They teach that you should use the PAS method for your sales pages. That stands for Pain, Agitate, Solve. The bottom line is that if your product doesn’t solve a problem then it probably won’t sell. The bigger the problem or the more painful it is the faster you’ll make the sale and the higher price you can ask. Most of the pain we’re talking about is emotional pain. FOMO is a big one. Embarrassment is another. Fear of failure. Fear of success. Fear of living alone. Fear of being broke. Fear of losing weight. Fear of being ridiculed for being overweight. And many more. Once you can identify the pain a product solves then you can sell it effectively. Alternatively, once you’ve identified a pain point in a group of people, you can find or create a product to solve it. Either way works. The key is to identify the pain and a group of people you can share the solution with. Regards, P.S. This 7-day free trial is still available for those smart enough to check it out. |
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