In South Africa, there is a flower that only one insect can access. 

Orphium flowers don’t contain nectar. Instead, they provide bees with pollen. 

Yet, not every insect can access the pollen.

If you look closely at an orphium flower, you’ll find that the stamens are twisted, preventing the pollen from being stolen by visiting insects. 

Only one insect has access to the pollen in that Orphium flower.

That insect is the female carpenter bee.

When she approaches the Orphium flower, her flapping wings buzz. 

Yet that sound doesn’t get the flower to react, and the stamens remain locked. 

At this point, the bee changes the beat of her wings, creating what we’d call the C note. 

That simple act seemingly gets the flower to unlock and shower the bee with pollen.

WOW!

A flower that is reacting to a single sound and a single type of insect that understands how to make that sound.

Maybe those people who say you have to talk nicely to your plants or play them classical music are correct.

OK, now for the strange segue.

The marketing message here is that the visitors to your pages will react more favourably to your message when it resonates with them.

To do that you need to hang out where they hang out and learn their language.

Then you use the same language to talk to them and they’ll accept you as one of them.

Your message will have a much greater impact when you do that.

This link, https://getupnote.com/share/notes/Nfn4ZrxerSOt6nHjocGVteZvec12/6c3ee163-9a38-4aa3-adb5-cb8f1e3fc4ff, is an example of just such a sales letter that I found online some time ago.

I didn’t write it and I’m not an EVO nut so I wouldn’t have bought the product anyway, but you might learn a thing or two about talking to your target group from this example.

Don’t panic, there’s nothing to sign up for or buy here.

Regards,
Brent.