This case study came in my emails. I think it’s a wake-up call for all of us, and it also shows what’s possible. Keep in mind that this is not my words or location. =============================== Joanne’s Secret to Running a Business Without a Computer.Let’s talk about Joanne. Not her real name, but definitely a real-life marketing wake-up call. She’s a makeup tattoo artist—a local celebrity in my hometown, Arad, Israel. People practically line up to have her work her magic. For years, I’ve been telling her, “Joanne, start a blog. Build a website. Run Facebook ads. Get serious about your brand.” Her response? A polite smile and a firm no thanks. At first, I couldn’t understand why. Then it hit me: Joanne runs her ENTIRE business from her phone. Appointments, client chats, marketing posts—you name it. She doesn’t even own a computer. Joanne’s world isn’t an anomaly. Look around. Coffee shops are full of people glued to their phones. Even my wife, a proud “phone wife,” does 90% of her day-to-day tasks from her mobile. The lesson? Mobile isn’t the future—it’s the now. Why This Matters to You. If you’re in online marketing and your landing pages, emails, or websites aren’t optimized for mobile, you’re handing cash to your competitors. Here’s the deal:
Quick Wins for Going Mobile-First.
And here’s the kicker: Desktop isn’t dead. Far from it. People still switch to their laptops for serious tasks. But you need both your mobile and desktop experiences to work hand-in-hand. Think of them as your marketing dream team. So, what’s the first thing you’ll tweak to go mobile-first? Don’t wait—open your phone right now, check your pages, and start optimizing. Your bottom line will thank you! =============================== The other thing to take away from this case study is that you can run a business, online or offline, from your mobile phone. The local hairdresser we go to doesn’t have a website. She operates through her phone 100%. She has a presence on Instagram and Facebook, but nowhere else. You do need somewhere online for people to find you, but it does not have to be a website. If your business is an offline business then you need to find local traffic. If your business in all online then this could work for you: https://go.wm-tips.com/untapped. Regards, |
Where the marketing is easy.
