I’ve been checking the numbers that people share.

It’s a fascinating thing.

These numbers show why you’re not making the income you’d like.

I’ll express them as percentages so you can apply them to your own stats to see how they affect you.

Let’s start with email.

Let’s assume you have a list of subscribers that numbers 20,000.

That’s not considered a big list by guru standards but it’s much bigger than mine, and here size matters.

This is why.

A good email will get between 5 & 10% opens.

That’s between 1,000 and 2,000 people reading your email.

Of those you’ll typically get 10% clicking the link, 100 – 200 ctr.

A reasonable list will get up to 10% sales from those eyeballs on the sales page.

That means 10 – 20 buyers of a $27 product brings in $270 – $540.

That doesn’t look like much, but over the course of a month that’s $8.100 to $16,200.

That’s nothing to be sneezed at and most marketers would be happy with that.

If your email list is smaller than 5,000 your chances of picking up a sale is slim to remote.

Sure, you’ll still get some sales but you’re not likely to make a living.

I know that some people do make a good living from very small lists, but they are the exception rather than the rule and they have typically built their list from buyers only rather than freebie seekers.

OK, let’s look at traffic from other sources.

When you have random people hitting your website rather than the targeted ones from your email list the percentages drop.

To get the same number of sales you’ll need ten times the visitors.

Most websites do not get 200,000 hits per day.

Those that do are often pulling traffic from Pinterest, Youtube, or TikTok.

Every time I find someone sharing their stats these are the typical figures I see.

There are definitely some who do a lot better, but they are the minority.

There are many who do a lot worse.

So what’s the difference between those who do better and those who do worse?

It comes down to value.

When a marketer focusses on providing value to their visitors rather than focussing on making a sale they actually make more sales.

Websites where the focus is on making money have lots of ads, links to sales pages, poor quality fake reviews, etc.  you’ve all seen them.

The text is hard to find to read on the page through the ads or having to click through to page after page.

Conversely those who provide value in the form of their page content and also offer something extra of value for the visitor in exchange for their email address, not a sales pitch.

The sales come from the welcome sequence and subsequent emails.

The answer to a long term income from your marketing efforts is to build an engaged email list of at least 10,000 subscribers and keep it growing to cover the attrition rate.

Follow this process to build your list the right way: 

https://go.wm-tips.com/sr-list.

Regards,
Brent.