Your blog posts need to get engagement because that’s one of the key metrics Google uses to rank your pages. If your readers only read, that won’t help. You need to get them commenting, clicking, avidly devouring your content. Remember, Google does not rank websites, they rank pages. But, you need to have something on your site that ranks in the top 100 before the Google bot will visit regularly. I’ll get to that later, for now though, this is how to layout your blog posts to maximise engagement with your readers. This is how Neil Patel does it. Spend time getting your title right. The basic format states a problem and offers a clue to a solution. A bit like the subject line for this email, but you have more room on a blog post. The title’s job is to get them to read a bit further. Many people will scroll to the bottom of the post to see if there’s a conclusion, and I’ll cover that later as well. Once they’ve seen the conclusion, they’ll return to the top and read the post. The post should start with an introduction that includes a bold statement and tells them what they’ll discover in the body. Break the rest of the post into 5 – 6 line paragraphs with sub-headings. People skim posts, so the sub-heads should give an overview of the content, and the paragraphs explain the sub-head in more detail. Always link out to other sites with more in-depth explanations, but don’t do that for every paragraph. Two to three is sufficient. Always end your posts with a conclusion that summarises what the post was about and asks a question relevant to the content. Remember to label the conclusion with the sub-heading Conclusion. If this makes sense to you, reply to this email and let me know or leave a comment on the https://wmtips.substack.com page. You set one of these up with a plugin to convert RSS feeds to content. I have also found that having one of these on autopilot does not work very well. You’ll end up with a lot of not relevant content that will hurt your ranking. Thousands of pages of crap doesn’t rank. What does work is using a tool called BlogRiffer. This is a semi-automated blog poster. It’s the only one that I know of that works as promoted. It works by adding any RSS feeds from sources that have content relevant to your site. Every day or so you log into BlogRiffer, choose a source or two and wrap the link in comments. These will be posted to your site, and you get a link to the post, which you can use elsewhere. Simple, easy, controlled and effective. Take 20 minutes or more to make a few posts to post today or schedule, and you’re done. Pick it up here https://go.wm-tips.com/riffer, because it’ll make your blog grow faster than anything else you do. |
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