This seems to be the biggest mistake the less successful marketers make. Other than your email list, which you should be building regardless of your traffic source, most marketers keep testing different traffic sources. I get it, I’ve done the same thing. The latest method says you’ll get thousands of visitors from Pinterest. But yesterday’s method was about getting thousands of visitors from YouTube. Guess what? They are ALL correct, but only if you focus on one of them until you cannot get any more visitors from that platform. Then, and only then, should you try another platform. Each platform has a slightly different demographic with slightly different pain points, and you have to target each platform differently. What works for me on platform 1 in my niche won’t necessarily work for you on the same platform in your niche, so you have to test for yourself. That’s called marketing folks. The art of marketing is testing until it works, then scaling as far as possible. Sometimes all of your testing is in vain because the people on that platform are not interested in your niche. You’ll have a decision to make at this point. Change the niche or change the platform? One platform that has punters from every niche is YouTube. Many marketers confuse YouTube with the Google search pages, it doesn’t work the same at all. Google makes more money by keeping you, and me, stuck in the watching vortex. “Ooo, that looks interesting.” Click. To that end they monitor what you watch and deliver more of the same or similar with the occasional outlier that other people in your demographic have watched. We all like to think we are individuals, but Google knows that people who watched that video are likely to watch this video. For the canny marketer though this works in your favour. Without any black-hat tricks or SEO you can set your videos up for a better than average chance of success. It’s all about the thumbnail and title. The thumbnail attracts attention, the title entices the click. You do that by looking at the top ranking videos in your niche and creating thumbnails and titles that fit in the group of what people are already clicking on. Now it’s up to you to deliver content that matches them so the watcher doesn’t click away in the first 2 seconds. This will help you find the people in your niche who need your product the most. They’re the ones who will click the fastest. Regards, |
Where the marketing is easy.
