Why use YouTube for traffic rather than the Google SERPs? Because YouTube is a search engine where SEO is almost irrelevant. Think about it from their point of view. They want people to stay on their platform so they can show them more ads. To keep people on YouTube they tempt them with more videos, down the right-hand side, relevant to the viewers interests. They also try to match the videos to your search term. OK, so how does this get you instant traffic? Step 1: Search YT for your keywords. Step 2: Look for relevant videos for which there are more views than subscribers. Step 3: When you find three of these you have the right keywords to make a video around. What this shows is that there is more demand than supply, so you add to the supply with your video based on the same keywords and Google will show your video in that right-hand column. Now this is where your thumbnail and title count. Get them right and you’ll get traffic instantly. Base them both on the videos you found. You can’t copy them but you can use them for inspiration. Of course you can copy those thumbnails, paste them into ChatGPT and ask for a similar thumbnail. Ask ChatGPT to summarise the videos and give you an overview script to use. Is that too easy? Try it, and report back. Regards, P.S. Want to make your video even better at engaging the viewer? Ask ChatGPT for the pain points experienced by the people searching with this keyword. Here’s a great little tool to help with that. |
Where the marketing is easy.
