Google has announced that it will use Gemini to provide AI-generated answers to search queries.

https://blog.google/products/search/generative-ai-google-search-may-2024/.

What this really does is make the SERPs irrelevant, at least to marketers.

It gives most of the searchers the information they are looking for immediately.

There will be no need for them to look further, which means they’ll never visit your page.

Immediately under the AI-generated result, there will be the Google snippets that have already stolen traffic from websites.

Under that will be ads.

Then there will be the websites they’ve stolen all the previous information from.

Do you think that will drastically reduce the traffic to those websites?

You bet it will.

I think that Google is not only making SEO obsolete but also making themselves obsolete.

What can we, as marketers looking for free traffic, do?

There are only a few things you can do.

Build your presence on Social Media.

Specifically the video and image platforms that people hang out on.

Those would be YouTube, TikTok, Pinterest, Instagram, Facebook, X, Linkedin, etc.

You can also begin building content on other content-sharing sites such as Medium, SubStack, HubPages, WordPress.com, and WT.Social, Vocal.media, any micro-blogging site, or document-sharing sites.

When your content is spread across the Internet on sites that get their own traffic, you can cheerfully thumb your nose at Google and its increasingly irrelevant SERPs.

To help you with this, here is a PDF that I previously sold for $27, but today, it’s yours to download.

https://nomad-productions.convertri.com/f/sites-to-get-backlinks-from.pdf.

There are over 1,000 sites there, most of which should still be live.

I haven’t checked them lately.

Let me know if you find some that no longer exist.

Regards,
Brent.