Content is the lifeblood of your websites. There are three tiers that you need to be aware of. The first tier is your main site. This is where you want to direct all the slightly warm traffic to end up. It’s the site you collect email addresses and where you may have products for sale. It may or may not be a sales page, your book on Amazon, an e-commerce site, your YouTube channel, etc. All content on this site needs to be good to excellent quality. You should write it yourself, and you’ll need approximately 20+ pages, all nicely interlinked from inside the body of any text. It’s the flagship and should look like it. The second tier is a collection of your blogs and public blogging sites such as Blogger, TypePad, Medium, etc. They only link to your main site, never to each other. The content here needs to be of reasonable length and reasonable to good quality. You could use A.I. to write this content. The third tier is all public platforms. You can use Facebook, Pinterest, Twitter, Instagram, TikTok, YouTube, etc. The content here is snippets. You can link short posts on a single point to your second-tier posts ‘for more information’. Grab a paragraph from the second-tier post for these. That’s it. Building your network like this will increase the traffic to your main site and may improve the page ranking in the SERPs. The tools I use are:- YIVEWriter - https://go.wm-tips.com/yivewriter. This was pretty poor when I first bought it, but now it’s brilliant. I don’t need to do any editing 99% of the time. Frase - https://go.wm-tips.com/frase. Another tool that has improved over time. It can do many things YIVEWriter cannot do, such as create sales pages for you, improve existing pages for SEO purposes, and rewrite sentences or paragraphs to turn a single page into multiple ones. SpinRewriter - https://go.wm-tips.com/write. After completing multiple paragraphs with Frase, I use this tool to create all the posts I want. It can even post to WordPress blogs for you. Canva - https://go.wm-tips.com/canva. If you are not using Canva, you’re missing out on an excellent tool for creating any image you want. Even the free level is sufficient for most of your needs. You can even make videos with it. That’s enough for today. I’ll add a few more in the next email. Regards, P.S. All those links are tracking links, and some are affiliate links. Enjoy exploring those over the weekend. |