Before T.V. and the Internet, all marketing was done by mailing out envelopes stuffed with sales letters and supporting information, newspaper & magazine sales pages, and classified ads. The classified ad below ran for years, indicating that it was highly successful. “SNACK ROUTE. Newest and most profitable snack machines are opening up hundreds of new locations. Seeing is believing. Earnings can exceed $1,000 weekly. Part time. All cash business can be yours for as little as $5,600. Call 1-800-“ It’s usually considered that putting the pricing in your sales pitch is a bad idea, but this ad clearly states the low end of the pricing. Couple that with the high end of the potential returns, and the reader, with some interest in being in business for themselves, will fantasise about paying the $5,600 back in 6 months. That won’t happen unless they push very hard, but people love to dream about how they’ll live when their ship comes in. Similarly, people dream about what they’ll do when they win the lottery. We all know that someone will win, and we don’t see any reason it won’t be you. For me, though, I don’t buy a ticket, so I’m unlikely to win. The same happens when people first start with Internet marketing. They think that there are millions of people online, and all “I need is to get 1% of 1% of those people to see my sales page”. “1% of those will buy, and I’ll quit my job in a month“. Many of them give up when that doesn’t happen, but not you. You keep searching for that elusive secret that you know must exist. You buy all the promises from the gurus. They don’t work either. You still believe you can make it, but you might be getting a little jaded about the promises. I can’t blame you for that. I did the same for years. I knew that success was possible and that I had made many mistakes along the way. That changed when I changed. When I started applying what I knew others were doing that I wasn’t. The boring stuff. Repetitively. Every day for an hour. The stuff that anyone could do but most won’t. Will you? Regards, P.S. You’ll need somewhere to send those visitors you attract. A simple blog post on a free host reviewing a product you use and understand with an affiliate link. A review written this way https://go.wm-tips.com/reviews. |