There is a saying, “A man convinced against his will is of the same opinion still”.

Which seems to contradict what we try to do as marketers.

At least that’s what it appears that we do.

However, the reality is that we do something very different.

What we do is supply products to people who already want them.

Our job is to find those people.

Most people are incredibly resistant to changing their minds about anything. 

On the contrary, they constantly look for facts proving they are absolutely correct about every opinion, belief, or emotion they already have. 

Therefore, when it comes to persuasion, your job is not to change anyone’s mind. 

Your job is to use the facts, opinions, beliefs, emotions, myths, and memories that are already inside that head to result in the action or behaviour you want to evoke. 

The best way to do this is not to change their mind but to validate their emotions. 

Someone is feeling unloved, for example? 

The last thing they want to hear is that their mother loves them, their siblings adore them, their grandparents love them, their friends love them, and so on. 

They don’t want facts. 

In other words, they want sympathy! 

And that sympathy can be subtly channelled toward whatever you want them to do: 

“Oh, you poor baby, it’s true. 

Nobody loves you because nobody understands you. 

They don’t see your inner beauty because they don’t notice or pay attention to you. 

But I have a perfume here that contains a secret ingredient used by female wombats in the outback of Australia to attract a mate.” 

Regards,
Brent.

P.S.  No doubt your significant other or ignorant inlaw doubts you’ll ever make a buck online because you have struggled for some time and not struck that goldmine yet.

No one else will share the real secret with you because they don’t care for you as I do.

The real secret is to get all your links indexed.

I’ve laid it all out for you here. https://go.wm-tips.com/spider.

There is one other that I’m not able to share just yet.

Something that you can use with what is revealed to you through the link above that can result in floods of traffic to any page you want.

Don’t tell anyone else about this, though. 

It’s just between you and me, no wombats involved.