You understand that no one can click a link if they haven’t opened your email, but if you use a click-bait subject line and the rest of your email doesn’t engage them, you won’t get the click anyway. You’ll probably only annoy them enough to unsubscribe or mark your email as spam. Unsubscribing is OK, but marking as spam isn’t. The only thing a high open rate helps with is getting your autoresponder to love you more. They don’t help with the primary purpose of your emails, conversions. I’ve noticed with my emails that a higher than average open rate does not translate to a higher click-through rate or more actions. I guess segmenting your list will aid in getting more of the required response, but that’s only because you’ve pre-filtered the subscribers rather than allowing them to self-filter. Some of your subscribers will open almost every email you send regardless of the subject line, but most will only open the ones they are interested in. Travis Sago, a well-known successful email marketer, says you should write your subject lines as if you had to pay for each open. That’s telling you to give enough information in the subject line to allow your subscribers to self-filter. That makes sense to me. When you think that way, you’ll stop using those click-bait subject lines and start getting better responses from your subscribers. Regards, P.S. Talking about subject lines is all very well, but if you don’t have an email list to write to then it’s a pointless subject. Sometimes it’s possible to revive a dead or inactive list, but it’s usually faster and easier to add more responsive subscribers and filter out those who are inactive. Travis Sago doesn’t teach much about email lists, however there is another well-known email marketer who does. He teaches what he does, not what he thinks might work like many others. You can learn his simple method here https://go.wm-tips.com/sr-list. |