One of the key measures of a successful investment is the ROI, the return on investment.

But that shouldn’t be limited to the financial side of your life.

You can maximise the return on the work you do in one simple way.

Reuse the work you do.

It’s hard to get rich if you create one-off custom work unless you are Pablo Picasso.

Likewise, it’s hard to get productive if you spend hours researching and writing an email, which is read in just a minute or two by your readers, and then you throw it away and start all over the next day.

The good news is that the two parts of “info” and “tainment” needn’t be tightly linked. 

And more good news: 

Content doesn’t have to be created with reuse in mind to be reusable. 

So, you could say that my point today is really:

Do work you can reuse, and reuse work you have done.

Regards,
Brent.

P.S.  When I mentioned in the PDF about using specific platforms to make sure the Google bot picks up your links, I failed to point out that these are classic places to reuse the work you did in setting up the accounts.

All you need to do with subsequent links is post them to the same page because the Google bot will check those pages regularly.

Those digital spiders are hungry beasts and keep returning to places they found food previously.

Feed them regularly. https://go.wm-tips.com/spider.

~ nd ~