I read a Stephen King short story in his Skeleton Crew collection.

It was titled “Mrs Todd’s Shortcut”.

Without giving too much away, it’s the story of a woman who was always looking for a shortcut from her main residence to her holiday home.

The story is fascinating, as most of Mr King’s stories are because I know people who are similar in their behaviour.

None of the ones I know has the same end result Mrs Todd had.

…

Do you know what the best selling products are online or offline?

You’re so smart.

Yep, they are shortcuts.

People will always buy tools, products or methods that help them do things faster or more easily.

That’s why most homes have a toaster, washing machine, tumble dryer, dishwasher, microwave oven, refrigerator, etc.

It’s why most people have a means of transport.

It could be an animal or mechanical.

Some people will spend longer trying to find a shortcut than it would take them to do the job.

If you want to create a product that will sell, you need to create one around a shortcut to help your customers.

Regards,
Brent.

P.S.  The biggest issue most online marketers have is getting traffic to their offers.

At least that’s what all the surveys tell you.

Any shortcut to getting more targeted traffic has to be a no-brainer to purchase.

Except this one has no cost, which must put it under the category of “get out of my way and let me have it now.”

OK, here you go. https://llclick.com/60-seconds/em.