We all know the fable of the tortoise and the hare from Aesop’s Fables stories.

And we all think we know the moral of the story.

But, when it comes to how we run our lives and businesses, we all act like the hare.

Why is that?

Why are we all so damned impatient to get results?

Would all those fast food places be doing such great business if we weren’t?

Would there be a market for lottery tickets?

Would gambling of any sort cease to exist?

Do you think anyone would ever get a speeding ticket?

Would road rage cease to be a thing?

I’m sure that you can think of many more examples of people living like the hare and not the tortoise.

And yet we see examples of people who do run their businesses like the tortoise, and they are rare enough that others think they must have had a lucky break.

Perhaps they had some special insider knowledge.

I can tell you that, in fact, they did have special insider knowledge.

It’s the same insider knowledge that I see every time I do a deep dive into any successful person or company.

They leveraged time.

Growing a business as an individual or a group of people takes time, effort and money.

The less money you have, the more effort is required.

It’s often called sweat equity and denotes the simple fact that you have to put in to take out.

Ignore those hares running around changing direction, leaping over small mounds, chasing rainbows.

They’ll all be left far behind you as you keep plodding along in the direction you want to go.

You’ll get there so far ahead of them that you’ll think they must have been having a little nap.

Regards,
Brent.

P.S.  An online friend, Steve Mellor, has released his Podcast Advantage course.

Podcasting has become the hottest way to generate an audience because people follow the hare’s example and don’t have the time to read a book or watch a video because they are so busy being busy.

This means that they resort to podcasts because they can listen to a podcast while driving to work, exercising in the gym, or any other activity where they don’t have to think too hard about what they are doing.

We listen to them sometimes while travelling because driving for hours can get boring.

The market is growing, and if this is something you’d like to explore, this training by Steve is the best available.

It’s on launch pricing, so be quick.  https://go.wm-tips.com/podcast.