Interestingly, many people say they can’t sell. “I don’t have the ‘gift of the gab’,” they say. But they’re married, have a job, have hobbies and hang out with friends. What does that have to do with selling? They all involve personal transactions where there is an exchange of value. Not for money although some hobbies do involve trading. Selling is all about person-to-person transactions where there is an exchange of value. The only difference is that, with sales, the transaction involves goods or services in exchange for money. Online it’s the same concept, but there is little if any face-to-face conversation in a selling environment. That means that we, as marketers, need to show the value of our wares in written, images or video content. It also means that we have less control over the conversation’s direction. What we produce needs to match and lead the visitor’s conversation in their head. We need to pre-empt their questions and objections and answer them. A sale will occur when we do that well enough, and the visitor feels that they are getting the better side of the deal. Fortunately, this is a learnable skill. You may find that you can write sales letters that others will pay you handsomely for. It may be that you are more like me and churn out OK, but not brilliant sales letters. Learning to sell with the written word is possibly the most valuable skill you can develop for your online marketing career. Regards, P.S. Of course, to help your sales letter to sell, you have to have something that people will want to buy. You can practice your skills with selling affiliate products. However, you’ll still be relying on the vendor’s sales page to convert those warmed up visitors to buyers. You may be thinking that creating a product to sell is too hard, or you don’t have any knowledge to sell. That’s simply not true. You don’t have to have any skill or knowledge when you use the method exposed in this PDF. https://nomad-productions.convertri.com/solved. This is on a timer because I’m running a split test on the sales page, but it’s also on a short term discount. If you want to make 100% of the sales generated by your sales page, this is the key. |