There are 4.2 billion people with an inbox.

That means that they want someone to contact them.

When I first began in sales, I made appointments when people were home, so I was out most nights talking to people.

My sales trainer told me that they wanted people to visit them at night, that’s why they had a light behind the doorbell button so that I could find it.

They often had lights along the path so I wouldn’t fall over trying to find their front door.

Now people want you to email them otherwise they wouldn’t have an email address.

You do have the small problem of getting them to give you permission to email them.

Ten years ago, it was easy. 

People handed over their email addresses for any semi-good reason.

Today they have become a lot more cautious.

This caution is not without good reason. 

There has been some terribly bad behaviour by those early email marketers.

So, you need to give them something they consider valuable in exchange for their email address.

What that could be will depend on the target market.

It will be easier outside the make money online niche because they are less jaded.

You’ll still need to provide value, but that could be a PDF, a training video, or a checklist.

You can use the same for the MMO crowd, but the value must be higher.

It’s not the type of freebie. 

It’s the value of that freebie.

In general, it seems that access to a video where the landing page only has a headline, a short description of what’s in the video works as well or better than most other things.

Regards,
Brent.

P.S.  If your landing page is not performing as you would like, you can usually find out what would work better by split testing your pages.

A split test is setting up two different pages and sending the same traffic source to both pages.

With your first test, the two pages should be very different, but subsequent tests should only test a single item at a time.

The real test is not the number of email addresses you collect but the number of sales you make from that funnel.

You can get a free funnel that works here https://go.wm-tips.com/shortcut.