Most of us have been using Google, Ubersuggest or Hrefs for our keyword research, and the results are not as expected.

The reason for that is two-fold.

One, the keyword tools give lousy and inaccurate results.

Two, you’re targeting the wrong type of keyword for buyers.

Google knows what people search for, but they won’t tell you because you don’t pay them enough.

Ubersuggest, Hrefs and most of the others use Google data for their reporting, so it’s no better than Google’s.

But that’s only the start of the problem.

Google reports that something like 80% of all search terms haven’t been used before, so how can you target those?

The wrong type of keywords can get you ranked and bring a good volume of visitors but only a low percentage of buyers.

What we all want is more buyers, right?

Let me explain with an example.

Let’s imagine someone is looking for information about learning about martial arts.

Imagine they are trying to decide which martial arts is best for them.

So they type in:

martial arts – and don’t find what they are looking for.

Then:

martial arts types – they find lists of different kinds of martial arts, they start searching each of these:

karate

aikido

kung fu

kendo

judo

Still, they haven’t found what they are looking for, which is best for them.

So now they type in the phrase:

benefits of karate

then:

benefits of Aikido

benefits of kung fu

benefits of kendo

benefits of judo

Now we are getting closer to what they are really looking for.

But not quite there yet.

Next maybe they type in:

Is Aikido right for me?

Is Kung Fu right for me?

And so on.

Now we are really getting hot, and this is probably a buying keyword phrase.

But it might go even deeper, to something like “What is the best way to learn kung fu?”

NOW we have a buying keyword phrase.

Note how many keywords we have chewed through to get to the buying keyword phrase.

And this buying keyword phrase will NOT show up in a keyword tool!

But it might show up on the answer the public website — hint, wink, wink.

If you want a thriving business that attracts buyers rather than researchers, you might consider how you do your keyword research.

Regards,
Brent.

P.S.  Once you have your buyer keyword phrases, you’ll need to create posts that use them so you can rank for those phrases.

The tool I use to help me write that content faster is Frase.

Frase has an excellent A.I. component that you can use to develop an outline for your articles and posts or write the whole thing for you.

The quality of the A.I. in Frase has been improving in leaps and bounds to where it rarely makes mistakes, but when it does, they are easily corrected.

Write more targeted articles faster here https://go.wm-tips.com/frase.