Yep, they Fool You. They’ve been fooling me for years. Seriously. I listened to all the wrong people and I’ve been getting it wrong. The Google keyword tool has become less and less useful. The Google search page is far more useful especially when you combine it with a good tool or two. Google used to have a tool called The Wonder Wheel that was freakishly good, so they stopped it. But they have a tool that almost nobody pays attention to that is at least as good. The People Also Ask section. You need this tool, https://go.wm-tips.com/insight, to really see what I’ll describe here. You can follow along with any Google search to get an idea though. Start with any keyword. That’s tier 1 The PAA section will show you 4 keywords that others have searched for. That’s tier 2 Click any of those and you’ll get another 2 keywords for each of the original ones you click. That’s tier 3 Click the same one again and you’ll get another 2 for tier 3. If you layer these into a mind map you’ll see the Wonder Wheel appear as you delve deeper into the keywords. What Google is telling you is that these are all relevant to the original search. When you structure your blog so your keyword focused content links in the same structure as the PAA keywords you’ll get a lot of Google love. Many of those keywords have almost no competition so you’ll rank easily and get lots of traffic. Don’t be fooled by any keywords that some tool suggests have no searches because that’s not true or Google wouldn’t tell you they had. You can do this manually using Keywords Everywhere, but it’s so much easier and faster with the Insight Analyser tool. Regards “Blogging is Dead”, they said.
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