According to one dictionary, susurrus means whispering or rustling.
It’s not a word that many people know and fewer use, but it accurately describes the Tinnitus that I have.
For those who don’t have Tinnitus, it’s a noise heard in one or both ears and can range from a loud squealing or ringing tone to a much softer rushing noise.
For some, it comes and goes, for others, it’s always there.
Mine is the rushing sound, a bit like the sound you get from a radio that’s not on any station or the sound of your computer fan.
It used to come and go, but now it’s a constant companion and has been with me for several years also causing some hearing loss.
Currently, there is no cure despite the claims of some marketers.
Why would I bother you with this?
Simply because I have been accepted into a pilot study at one of the local Universities to trial what may be a cure.
I’m hopeful and looking forward to the experience.
I would love to be able to use the word susurrus in a game of Scrabble rather than to describe what I’m hearing now.
Regards, Brent.
P.S. I made good progress on the project today even though I went for a ride this morning and the kids came for tea tonight.
Tomorrow I’m expecting to complete the tasks so that you may get access next week.
In the meantime, you’ll need somewhere to build your funnel and email list so you can take advantage of what’s coming.
There is so much going on that I’m feeling a little rushed.
I’m building a new funnel with some cool stuff in it for you.
You’ll understand why it’s taking longer than I wanted it to when you see it.
I tried to write a shopping cart for this funnel, but that proved extremely difficult, so I abandoned that approach.
The alternative has meant that I have to build over 80 pages in the funnel.
Don’t panic, you definitely will not have to visit every page.
In the meantime, I’ve had a website crash heavily and had to rebuild that, which took around 5 hours.
Then we’ve had the grandies with us for two days, tradespeople working around the house, a problem with my bicycle that needed sorting before tomorrow’s ride, an issue with the bike computer that I still haven’t resolved, plus a host of other minor things.
When you feel overwhelmed, it helps to remember that none of this is a life or death situation, it’s just life as it happens.
The secret is to deal with the urgent things, then the important things, and then whatever else you have time for.
Shuffle those priorities around to suit your circumstances, and it’ll always work out.
Regards, Brent.
P.S. This is the last time I’ll give you the link to the free short video training page.
I’m only doing it this time because I know that not everyone opens every email.
You should, of course, otherwise you’ll miss out on some really good links because I don’t always run them multiple times.
Anyway, this is the last time you get a direct link to this page.
When I’m riding on my favourite track, there are hills.
Not as big as some in other countries or even other parts of Australia, but big enough for me.
In my attempts to improve my average speed over the course, I often stand up when climbing the hills.
This is a challenge when I’m already tired from the last 30km.
So, I count to switch from sitting to standing.
If I count up, I find it harder to get going because I can keep counting without the impetus to stand.
So I count down because when I get to 1, there is nowhere else to go, and I stand.
Sometimes I find that there are similar problems with getting started or continuing to work on a project.
It’s definitely easier to recheck the emails or do a little scoping on Facebook.
Even drop into YouTube and watch some ‘training’ videos in a niche I don’t work in, soccer videos, bike racing videos, or anything that I can waste some time with and pretend I’m researching.
That’s when I start to count.
Not the videos I’m going to watch but the time when I turn everything off and get back to work.
3, 2, 1, write that email.
Complete that sales page.
Start that video.
You get the picture.
What do you do to get started?
Regards, Brent.
P.S. There are times when you know you have to get something done and published, but you have only a small window to work with.
That’s when creating short videos can work for you.
They only take around 20 minutes from start to uploaded as long as you have the written content done.
You can have the written content done in a 20-minute window if the idea is already saved.
You can have content queued up and ready for use by working in short bursts.
All it takes is a little pre-planning and 3, 2, 1, go.
See how easy it is to create short videos with this free training.
Regularly, I review my subscriptions to various tools and platforms.
Those subscriptions, even the small ones, need to be providing value to me, or they are too expensive.
A $5 per month subscription doesn’t seem like it should be a big issue, but if I’m not using it or it’s not providing any value, I should cancel it to subscribe to something that provides value.
The one I cancelled today wasn’t a $5 subscription.
It was an $815 per year subscription for a tool I don’t use much.
I think I can live without it as my requirements have changed.
The problem with this tool is that the company has been gradually moving functions out of the main program and charging extra to get them back.
I think this is dirty pool, and I refuse to support them further.
Pushing your prices up doesn’t improve your cash flow unless your product is unique and has no competitors.
Even the smarter politicians know that increasing taxes reduces their income.
The stupid ones keep pushing up taxes and adding new ones.
The really smart ones reduce the tax burden and their economies boom.
Like to share some thoughts on that?
Reply to this email and let me know.
Regards, Brent.
P.S. You have been looking at the Short Video production tool and wondering if it was worth the tiny investment.
Today, I’m giving you a look at a way of doing the same thing, not on the same scale, but creating and using Short Videos for traffic.
This way, you can get a feel for the methods and discover if you can generate some traffic.
Although relevant and valid, I’m not talking about the learning from failure process.
No, I’m referring to the simple fact that you only have to succeed 51% of the time to be considered successful.
Only you know about the other 49%, so they don’t count.
There is a slight caveat in this, though.
Doing something ten times does not mean you’ll succeed five times.
You do need to attempt whatever it is at least 100 times for the percentages to work for you.
For example, if you want to have a successful blog, you’ll need to write 100 posts before assessing how it’s going.
You’ll also need to promote those posts where your target market hangs out so they can find them.
Same if you want to do video marketing.
Make and post 100 videos.
Writing books for Kindle, write 100 books.
More often than not, when you commit to this type of activity, you’ll notice the results much sooner than your 100th whatever.
But when you commit to doing something 100 times and put in the persistence and consistency, it’ll get easier, and the results will come faster.
The rock facing the ocean doesn’t wear down because water is harder than rock.
It wears down because the waves are consistent.
Success always goes to the most persistent.
Regards, Brent.
P.S. There is nothing wrong with using tools to help automate the process of content production.
You still have to use the tools consistently to benefit from their help.
Leveraging the big platforms’ competitiveness can be a big boon to you as they’ll help push you along.
eBay is attempting to pinch a big slice of Amazon, so they help their listers with promotional traffic.
YouTube is attempting to take a big slice of TikToks business by pushing video shorts and promoting them for the creators.
Amazon is attempting to grab a bigger slice of the book market by pushing its Vella platform, which is not available outside the USA at the moment.
Facebook is pushing into the video market by promoting any video content posted.
The best one to get into is the battle between YouTube and TikTok by creating a short video for YouTube and posting them on TikTok, Facebook and Instagram.
Create once, post four times.
Do you think you could make a buck from traffic from four high-traffic sites?
Discover how easy it is to create these short videos.
You’ll see older children breaking out on their own.
You’ll see older people being cared for by their children.
Each stage is a change in role.
From parents caring for you, caring for yourself, caring for your parents.
Today I visited my 93-year-old mother in the memory unit of the nursing home.
That’s always tough because she is beginning to lose the memory of her children.
She no longer remembers her grandchildren.
She struggles to remember her husband, who passed away 12 years ago.
Her world is shrinking to what happened 1 minute ago with little else other than confusion.
I visit twice a week, and it gets harder and harder each time.
Tonight our youngest daughter helped me with a Javascript problem that I’ve been wrestling with for days.
When she was going through University, I would often help her with her coding issues.
Now the role has reversed.
I don’t have a problem with that, as she codes every day, and I don’t.
She still comes to me for advice and to talk through issues which is great, but at some point, she’ll come to talk through issues with me that are my issues, not hers.
This is the natural course of the evolving lives we lead.
Regards, Brent.
P.S. Yes, you are right.
I did send out yesterday’s email late.
All my fault.
I had it written except for the P.S. when I got called away and didn’t get back to it until morning.
Because of that, there was a significant drop off of opens which means that many of you lovely people didn’t get to see the excellent offer.
You’re getting some excellent training on how to leverage Google’s ravenous hunger for short videos.
Google wants to dominate TikTok, and they see that short videos are the way to go.
This tool and training allow you to create short videos at scale, which Google will promote on your behalf.
